LSU Athletics Revolutionizes Name, Image, and Likeness Education for Student-Athletes

Strategic Insights -

Student-athletes arriving at Louisiana State University (LSU) are met with a unique opportunity to develop their personal brands and NIL opportunities. The NILSU department has prioritized educational programs to equip athletes with the skills to maximize their opportunities and build long-lasting business relationships. With a focus on teaching student-athletes about their brand, business, and life after sports, LSU's approach to NIL goes beyond mere financial gain. Through events like "Build Your Board" and "Sweats to Suit," student-athletes engage with businesses, learn professional attire, and develop content creation skills. The NILSU app provides a platform for pitching deals, accessing resources, and tracking earnings and taxes.

Key Takeaways:

  • LSU's NILSU department provides educational programs to student-athletes, equipping them with skills to maximize NIL opportunities and build long-lasting business relationships.
  • The "Build Your Board" event has attracted over 300 businesses to campus in three years, offering student-athletes opportunities to engage with businesses in Baton Rouge and the region.
  • The "Sweats to Suit" event educates student-athletes on dressing professionally and provides insight on attire for various business occasions, featuring student-athletes walking the runway in clothes from NIL deals.
  • LSU hosts other opportunities, including "Content Days" for creating social media content, a financial literacy program through Tiger Life, and access to educational resources and tax tracking through the NILSU app.
  • The LSU Athletics platform has never been greater, with five team national championships in half a decade and increased spotlight on coaches, student-athletes, and the institution.
  • Student-athletes like Paul Skenes, Jayden Daniels, and Olivia Dunne have achieved international recognition and significant NIL earnings, highlighting the university's platform and support.
  • The LSU Brand in 2023 saw significant growth in followers (up 23.4%), engagement (up 299%), impressions (up 13%), and reach (up 14.4%).

Statistics:

  • 8.4 million followers (up 23.4%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 57K posts (up 30.2%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 69.4 million owned engagements (up 299%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 6.5 billion owned impressions (up 13%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 1.24 billion owned reach (up 14.4%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 1.2K engagements per post (up 206.7%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 8.3 million mentions (up 38%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 62.4 billion earned reach (up 80.4%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 57.6 million earned engagements (up 321%) for the LSU Brand in 2023 (Data via Sprinklr)
  • 63% positive sentiment (up 8%) for the LSU Brand in 2023 (Data via Sprinklr)

Sources:

  • LSU Athletics' official news release, no date provided
  • Sprinklr, "LSU Brand in 2023"