DCT Abu Dhabi and Rotana Hotel Management Corp Collaborate to Boost Tourism in the Emirate

Strategic Insights -

Abu Dhabi, a uniquely diverse and family-friendly destination, is poised to attract even more tourists this summer thanks to a new agreement between the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana Hotel Management Corp. The partnership will offer exclusive promotions and benefits for attractions such as Louvre Abu Dhabi, The National Aquarium, and Qasr Al Watan. This collaboration reflects DCT Abu Dhabi's commitment to partnership and collaboration in enhancing the visitor experience and reinforcing the emirate's attractiveness as a year-round travel destination.

Key Takeaways:

  • The agreement between DCT Abu Dhabi and Rotana Hotel Management Corp will run until September 2024 and aims to enhance the visitor experience and attract more tourists to the emirate.
  • The collaboration will offer exclusive promotions and benefits for attractions such as Louvre Abu Dhabi, The National Aquarium, and Qasr Al Watan.
  • The agreement supports DCT Abu Dhabi's Tourism Strategy 2030, which aims to increase visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030 and raise the tourism and travel sector's GDP contribution from approximately AED 49 billion in 2023 to AED 90 billion annually by 2030.
  • Abu Dhabi aims to expand hotel room availability from 34,000 in 2023 to 52,000 by 2030.
  • The emirate's Tourism Strategy 2030 also aims to increase visitor numbers and raise the tourism and travel sector's GDP contribution, making Abu Dhabi a premier global destination.
  • DCT Abu Dhabi and Rotana Hotel Management Corp have a history of collaboration, including Rotana's participation in DCT Abu Dhabi initiatives such as promotional roadshows.

Statistics:

  • The Tourism Strategy 2030 aims to increase visitor numbers to 39.3 million by 2030 from nearly 24 million in 2023.
  • The strategy aims to raise the tourism and travel sector's GDP contribution to AED 90 billion annually by 2030 from approximately AED 49 billion in 2023.
  • Abu Dhabi aims to expand hotel room availability to 52,000 by 2030 from 34,000 in 2023.
  • The emirate's Tourism Strategy 2030 aims to achieve significant growth in the tourism sector over the next seven years.

Sources:

  • Wam news agency report,
  • Al Hilal Publishing and Marketing Group (Copyright 2024)
  • Rotana Hotel Management Corp press release (No specific date provided)