Vietnam Sees Significant Increase in International Tourist Arrivals in 2023

Strategic Insights -

Vietnam has recorded an impressive growth in international tourist arrivals, with over 7.67 million visitors between January and April, marking a 23.8% increase compared to the same period last year. According to the Vietnam National Authority of Tourism, China remained the leading source of visitors, accounting for 25.4% of the total, followed closely by the Republic of Korea with 20.6%. The country's tourism industry is expected to continue its upward trend, with plans to carry out seven major international promotional campaigns in 2025 to attract between 22 and 23 million international arrivals.

Key Takeaways:

  • Vietnam's international tourist arrivals increased by 23.8% in the first four months of 2023, reaching 7.67 million visitors.
  • China was the leading source market, accounting for 25.4% of the total, with 1.95 million arrivals.
  • The Republic of Korea was the second-largest source market, with 1.58 million arrivals (20.6%).
  • Arrivals from China surged by 56.7% year-on-year, while Japan saw an 18.9% rise.
  • Southeast Asian neighbours Philippines, Cambodia, and Laos showed notable growth, with increases of 98.3%, 79.6%, and 44.7%, respectively.
  • European markets continued to show steady growth, with Russia experiencing a striking 110.9% rise, making it the largest European source market.
  • Poland, Switzerland, and the Czech Republic also showed growing visitor numbers, with increases of 48.8%, 16.6%, and 1.5%, respectively.
  • The Vietnam National Authority of Tourism plans to carry out seven major international promotional campaigns in 2025.

Statistics:

  • 7.67 million international tourist arrivals between January and April 2023, a 23.8% increase compared to the same period last year.
  • China: 1.95 million arrivals (25.4% of the total).
  • Republic of Korea: 1.58 million arrivals (20.6% of the total).
  • Philippines: 98.3% increase in arrivals.
  • Cambodia: 79.6% increase in arrivals.
  • Laos: 44.7% increase in arrivals.
  • Russia: 110.9% increase in arrivals, with over 166,000 arrivals during the four-month period.
  • Poland: 48.8% increase in arrivals.
  • Switzerland: 16.6% increase in arrivals.
  • Czech Republic: 1.5% increase in arrivals.

Sources:

  • Vietnam National Authority of Tourism, May 6, 2023.