Women's Rugby World Cup Trophy Visits Sunderland as Tournament Counts Down to Opening Match

Strategic Insights -

The world's top women's rugby teams will compete for the brand new Women's Rugby World Cup trophy this summer, with the tournament making a special appearance in Sunderland's Keel Square this Friday, 6 June. The trophy will be in Keel Square between 10 am and 4 pm, allowing visitors to take photos with the iconic symbol of the sport. This visit marks the culmination of a nationwide tour of all eight host cities and towns as excitement continues to build for the record-breaking tournament.

Key Takeaways:

  • The Women's Rugby World Cup trophy will visit Sunderland's Keel Square on Friday, 6 June, as part of a nationwide tour of all eight host cities and towns.
  • The tournament will make a special appearance at the Sunderland Food and Drink Festival, which takes place from 6 to 8 June.
  • The event will feature food from across the world, including street food and artisan produce, as well as a live stage program in Keel Square from 11 am to 7 pm every day.
  • The Sunderland Food and Drink Festival will also include a special visit from the Women's Rugby World Cup trophy and the bespoke RWC 2025 Defender Trophy Tour Vehicle.
  • Councillor Michael Mordey, Leader of Sunderland City Council, said the trophy's visit is a "fantastic opportunity" to showcase the city on the international stage.
  • The 2025 tournament is the biggest Women's Rugby World Cup in history, with over 300,000 tickets sold, more than twice the total attendance at the last tournament in New Zealand in 2021.
  • People visiting Keel Square on Friday will be able to see the new Women's Rugby World Cup trophy and the bespoke RWC 2025 Defender Trophy Tour Vehicle and have the opportunity to have their photo taken with them both.
  • World Rugby 's Managing Director, Sarah Massey, said, "Women's Rugby World Cup 2025 promises to be a landmark tournament for the sport, and the trophy tour to our host locations provides a brilliant opportunity to ignite excitement across England."

Statistics:

  • 300,000 tickets sold for the 2025 tournament, more than twice the total attendance at the last tournament in New Zealand in 2021.
  • The Women's Rugby World Cup trophy will visit 8 host cities and towns across England as part of its nationwide tour.
  • The tournament takes place from 22 August to 2 September 2025, with England's Red Roses taking on the USA at the Stadium of Light on the opening day.

Sources:

  • City of Sunderland, "Women's Rugby World Cup trophy visits Sunderland as tournament counts down to opening match", 2025.
  • Sunderland Food and Drink Festival, "Live Entertainment", 2025.
  • Women's Rugby World Cup 2025, "MySunderland", 2025.
  • Newcastle Rugby Foundation, "WRWC Countdown", 2025.