Affinity Interactive Sells DRF Bets to 1/ST TECHNOLOGY, Launching 1/ST BET PRO

Strategic Insights -

As part of a strategic transaction, Affinity Interactive has sold its advance-deposit wagering (ADW) platform, DRF Bets, to 1/ST TECHNOLOGY. Effective June 10, 2025, Xpressbet will assume full ownership and operational control of the platform, rebranding it as 1/ST BET PRO. This move marks a pivotal moment for Affinity Interactive and Daily Racing Form (DRF), allowing the company to focus on its core strengths and expand into affiliate partnerships, e-commerce, and data-driven product lines.

Key Takeaways:

  • Affinity Interactive has sold its ADW platform, DRF Bets, to 1/ST TECHNOLOGY, a division of 1/ST, which will rebrand the product as 1/ST BET PRO.
  • The partnership between Affinity Interactive and 1/ST TECHNOLOGY dates back to 2011, with Xpressbet providing back-end technology, wagering, pathways, customer service, and data security for DRF Bets.
  • Existing DRF Bets users will experience a seamless transition to 1/ST BET PRO, with no changes to their user credentials, wagering interface, promotions, or key benefits.
  • DRF will accelerate its expansion into affiliate partnerships, e-commerce, and data-driven product lines as part of its growth strategy.
  • The acquisition marks the next phase in a longstanding relationship between Affinity Interactive and 1/ST TECHNOLOGY.
  • Xpressbet will assume full ownership and operational control of the platform, enhancing its market position as a leader in B2C and B2B wagering technology.

Statistics:

  • Affinity Interactive and 1/ST TECHNOLOGY have been partners since 2011.
  • DRF Bets has tranmitted billions of dollars in wagers each year since its launch.
  • 1/ST TECHNOLOGY services hundreds of thousands of bettors annually.

Sources:

  • "Affinity Interactive Announces Sale of DRF Bets to 1/ST TECHNOLOGY". Business Wire.
  • Affinity Interactive press release issued on June 10, 2025.