RedCat Hospitality Sees Carvery Concept as Key to Success

Strategic Insights -

RedCat Hospitality, a 95-strong pub group, is investing for growth and sees its new carvery concept as a way to increase visits during quieter periods and drive profit through volume. According to group CEO Richard Lewis, the carvery offer is built around fast, friendly service and great value, with a new loyalty scheme designed to drive return visits. The concept aims to make sites busier during the week and unlock volumes on Sunday, the group's busiest day.

Key Takeaways:

  • RedCat Hospitality is investing in growth, including new carvery concept, tech, and loyalty programs.
  • The carvery concept is designed to increase visits during quieter periods and drive profit through volume.
  • The group has 35 sites under the Coaching Inn Group, 38 under RedCat Independent Pubs, and 22 leased & tenanted sites.
  • Coaching Inn will continue to pick up "the right sites at the right value" to implement the look, feel, offer, and culture of the brand.
  • The group's CRM (customer relationship management) system, launched 18 months ago, has been super effective in selling rooms in advance.
  • The group is strategizing its portfolio, moving sites between managed and leased & tenanted divisions to drive contribution and investment in existing sites.
  • RedCat is looking to increase its room capability to further leverage its accommodation business in the near term.

Statistics:

  • 95 sites under RedCat Hospitality.
  • 35 sites under the Coaching Inn Group.
  • 38 sites under RedCat Independent Pubs.
  • 22 leased & tenanted sites.
  • £3m investment in upgrading The Castle of Brecon Hotel.
  • 18 months since launching the CRM system.

Sources:

  • MCA's Pub Conference
  • RedCat Hospitality (company reference)