Vietnam Sees Significant Growth in Foreign Tourist Arrivals and Revenue

Strategic Insights -

Vietnam's tourism sector has been experiencing significant growth, with nearly 14 million foreign tourists visiting the country in the first eight months of 2025, a 21.7% year-on-year increase. This notable growth is attributed to an influx of arrivals amidst celebrations marking the 80th anniversary of the August Revolution and National Day. Tourism revenue in the same period reached an estimated 61.2 trillion VND (2.32 billion USD), representing a 20.3% year-on-year rise. The positive figures in July and August showed clear signs of recovery and growth in inbound markets, despite being the traditional low season for international travel.

Key Takeaways:

  • Vietnam saw a 21.7% year-on-year increase in foreign tourist arrivals, reaching nearly 14 million in the first eight months of 2025.
  • Tourism revenue in the same period reached an estimated 61.2 trillion VND (2.32 billion USD), a 20.3% year-on-year rise.
  • China and the Republic of Korea (RoK) were Vietnam's two largest source markets, contributing nearly half of all international arrivals, with China topping the list with over 3.5 million visitors.
  • Russia showed a remarkable 164.9% surge in arrivals, credited to targeted promotional campaigns by the tourism authority and local businesses.
  • India reinforced its position as one of Vietnam's most promising markets, with over 387,000 Indian tourists visiting Vietnam in the first seven months of 2025, up 42.5% year-on-year.
  • VNAT plans to hold tourism promotion events in Bengaluru and Hyderabad in September to enhance the presence of Vietnamese tourism in the Indian market.

Statistics:

  • 14 million foreign tourists visited Vietnam in the first eight months of 2025, up 21.7% year-on-year.
  • 1.68 million foreign travelers arrived in Vietnam in August, an increase of 7.8% from July.
  • Tourism revenue in the first eight months was estimated at 61.2 trillion VND (2.32 billion USD), representing a 20.3% year-on-year rise.
  • Air travel remained dominant, with 11.9 million visitors, or 85.2% of the total, up 22.6% year-on-year.
  • Land arrivals reached 1.9 million, up 17.5%, while sea arrivals stood at 187,800, up 13.4%.
  • China accounted for 25.4% of all international arrivals, with over 3.5 million visitors.
  • Russia showed a remarkable 164.9% surge in arrivals.

Sources:

  • National Statistics Office under the Ministry of Finance
  • Vietnam National Authority of Tourism (VNAT)