Netflix Enters Video Podcasting with 16 Sports, Culture, Entertainment, and True Crime Shows

Strategic Insights -

Netflix is partnering with Spotify to bring video versions of 16 popular podcasts to its platform early next year. The deal covers shows on sports, culture, entertainment, and true crime, produced by Spotify Studios and The Ringer. The partnership prevents the shows from airing in their entirety on YouTube, Netflix's biggest competitor. The deal includes two popular true crime podcasts, ''Conspiracy Theories'' and ''Serial Killers'', as well as shows hosted by Bill Simmons.

Key Takeaways:

  • Netflix is entering the world of video podcasting with a partnership with Spotify, which will bring 16 video podcasts to the platform in early 2024.
  • The deal covers shows on sports, culture, entertainment, and true crime, produced by Spotify Studios and The Ringer.
  • The partnership includes two popular true crime podcasts, ''Conspiracy Theories'' and ''Serial Killers'', as well as shows hosted by Bill Simmons.
  • The shows will not have ad breaks, even for subscribers who pay for the less expensive plan that shows advertising during Netflix's programming.
  • Spotify's advertising revenue from the shows will still be generated, as the deal does not include advertising on Netflix.
  • Netflix will not run ad breaks with the initial set of shows, but advertising revenue from Spotify will be retained.
  • The deal marks a new chapter for podcasting, according to Roman Wasenmüller, a vice president at Spotify.
  • Netflix has been exploring adding podcasts to its video service for some time and has been courting the same talent as other companies.
  • The appetite for video podcasts is enormous, with 72 percent of podcast listeners preferring shows with video, according to a recent study by Cumulus Media.

Statistics:

  • 72% of podcast listeners prefer shows with video, according to a recent study by Cumulus Media.
  • 16 podcasts will be brought to Netflix early next year as part of the deal with Spotify.
  • The deal includes two popular true crime podcasts, ''Conspiracy Theories'' and ''Serial Killers''.

Sources:

  • Cumulus Media (study cited in article)
  • The New York Times (article written by [author's name])
  • The Ringer (website and podcasting network)
  • Spotify Studios (production company)
  • Netflix (streaming service)
  • The article also cites a statement by a vice president at Netflix, Lauren Smith
  • A statement by a vice president at Spotify, Roman Wasenmüller