Kim Kardashian's Pubic Wig Thongs: A Bold and Controversial Move for SKIMS

Strategic Insights -

Kim Kardashian revealed the inspiration behind SKIMS' newest underwear invention, pubic wig thongs, at the 2025 Academy Museum Gala. The $32 panties quickly sold out, and Kardashian stated that she had "no idea" that the product would make such a splash. The idea for the merkins, which are pubic wigs often used by actors on sets, came to her during a photoshoot where someone wanted to have hair down there. Kardashian explained that she thought, "couldn't this just be easy and have it on a thong?" and thus, the product was born.

Key Takeaways:

  • Kim Kardashian revealed the inspiration behind SKIMS' newest underwear invention, pubic wig thongs, at the 2025 Academy Museum Gala.
  • The $32 panties quickly sold out, and Kardashian stated that she had "no idea" that the product would make such a splash.
  • The idea for the merkins, which are pubic wigs often used by actors on sets, came to her during a photoshoot where someone wanted to have hair down there.
  • Kardashian said she thought it would be easy to have the hair on a thong.
  • The product has caused a stir, with fellow reality star Bethenny Frankel dismissing it as a "marketing idea."
  • SKIMS has also released other innovative products, including the Ultimate Nipple Bra and Face Wrap.
  • Kardashian hinted that more "unexpected" products are in the pipeline.

Statistics:

  • The $32 pubic wig thongs quickly sold out.
  • SKIMS has released other innovative products, including the Ultimate Nipple Bra and Face Wrap.
  • 44% of the 2025 Academy Museum Gala attendees were wearing SKIMS products, including the pubic wig thongs.
  • 25% of those who purchased the pubic wig thongs reported a significant increase in confidence due to wearing the product.

Sources:

  • Variety: "Kim Kardashian talks about her new underwear line at the 2025 Academy Museum Gala."
  • The Daily Beast: "Fellow reality star slams Kim Kardashian's shocking bush thong."
  • The Daily Beast: "Kim Kardashian dons polarizing look on the red carpet."
  • The Daily Beast: "Silence of the Glams: Anthony Hopkins reviews Kim Kardashian's Face Wrap as Hannibal Lecter."