Lucid Group Announces Collaboration with Basketball Superstars Jalen Brunson and Josh Hart

Strategic Insights -

Lucid Group, the maker of the world's most advanced electric vehicles, has announced a new collaboration with basketball superstars Jalen Brunson and Josh Hart. This partnership marks the latest expansion of Lucid's marketing campaign celebrating those who refuse to settle for the status quo. The campaign will debut with bold out-of-home ads and social-first activations surrounding the New York Knicks home opener against the Cleveland Cavaliers on October 22.

Brunson and Hart will join award-winning actor and culture icon Timothée Chalamet, who became the face of Lucid's " campaign in August. This dynamic duo embodies the commitment to excellence, performance, and precision that drives Lucid's mission. Their drive inspires Lucid and showcases how precise performance, cultural influence, and athletic excellence come together on and off the court.

Key Takeaways:

  • Lucid Group, Inc. (NASDAQ: LCID) has announced a new collaboration with basketball superstars Jalen Brunson and Josh Hart, marking the latest expansion of its marketing campaign celebrating those who refuse to settle for the status quo.
  • The partnership will debut with bold out-of-home ads and social-first activations surrounding the New York Knicks home opener against the Cleveland Cavaliers on October 22.
  • Brunson and Hart will join award-winning actor and culture icon Timothée Chalamet, who became the face of Lucid's campaign in August.
  • Lucid's collaboration with Brunson and Hart underscores the brand's mission to compromise nothing and builds on its previous campaign with Chalamet.
  • Brunson and Hart embody the commitment to excellence, performance, and precision that drives Lucid's mission, showcasing how precise performance, cultural influence, and athletic excellence come together on and off the court.

Statistics:

  • The campaign will debut with bold out-of-home ads and social-first activations.
  • Messaging will be focused on themes of performance, precision, and excellence.
  • Lucid's mission is to create the most advanced electric vehicles in the world.
  • The Lucid Air and new Lucid Gravity deliver best-in-class performance, sophisticated design, expansive interior space, and unrivaled energy efficiency.
  • Lucid has assembled both vehicles in its state-of-the-art, vertically integrated factory in Arizona.

Sources:

  • Lucid Group, Inc. (NASDAQ: LCID)
  • Lucid Group, Oct 20, 2025 /PRNewswire/
  • "Lucid Announces New Collaboration with Basketball Superstars Jalen Brunson and Josh Hart"