Samsung Launches First-Ever Perplexity AI-Powered TV App

Strategic Insights -

Samsung, a global leader in the development of innovative technologies, has taken a significant step forward in elevating the user experience on its TVs with the launch of the Perplexity AI-Powered TV App. This unique and innovative AI-powered experience allows users to quickly find what they're looking for and discover new favorites, leveraging the capabilities of the Vision AI Companion. The Perplexity TV App is designed to deliver a more personalized and intuitive experience for Samsung users, positioning the company at the forefront of AI-driven technology.

Key Takeaways:

  • The Perplexity TV App is the first-ever Perplexity AI-powered TV app on the market, offering a new and innovative AI-powered experience to help users quickly find what they're looking for and discover new favorites.
  • The app is powered by Perplexity, an AI-powered answer engine that draws from credible sources in real-time, accurately answering questions, performing deep research, and suggesting additional questions.
  • The Perplexity TV App is now available on all 2025 Samsung TVs and will be available on 2023 and 2024 TVs with the latest OS upgrade later this year.
  • Perplexity is offering a free 12-month subscription to Perplexity Pro for all users, which can be redeemed by scanning a QR code on the Perplexity TV app.
  • The Vision AI Companion, unveiled earlier this month at IFA 2025, integrates Samsung's most advanced AI features into a single, intuitive AI experience, with the Perplexity TV App as a standalone AI agent offering even more innovative AI-powered experiences.
  • Users can access the Perplexity TV App via the Apps Tab or in Samsung's Vision AI Companion, accessible via the AI Button, and can activate it using voice commands, onscreen keyboard, or USB keyboard.
  • The app offers a sleek and visually appealing experience with high-quality, glanceable cards made just for Samsung TVs.

Statistics:

  • 2025 Samsung TVs are now equipped with the Perplexity AI-Powered TV App.
  • The Perplexity TV App will be available on 2023 and 2024 Samsung TVs with the latest OS upgrade later this year.
  • Perplexity is offering a free 12-month subscription to Perplexity Pro for all users.
  • The Vision AI Companion, unveiled at IFA 2025, integrates Samsung's most advanced AI features into a single AI experience.

Sources:

  • "Samsung Launches First-Ever Perplexity AI-Powered TV App, Further Elevating the Samsung Vision AI Companion Experience" (October 21)
  • Samsung Electronics' official website (https://news.samsung.com/us/samsung-launches-first-ever-perplexity-ai-powered-tv-app-further-elevating-samsung-vision-ai-companion-experience/)