Diwali Releases Disappoint: Thamma and Ek Deewane Ki Deewaniyat Show Poor Collections

Strategic Insights -

The much-anticipated Diwali releases, Thamma and Ek Deewane Ki Deewaniyat, have failed to live up to expectations, showing a significant drop in collections on their second day of release. Despite a promising opening on Tuesday, both films have seen a decline of 14-25% in their collections, with Thamma dropping to Rs 18.6 crore and Ek Deewane Ki Deewaniyat to Rs 7.75 crore. According to trade analysts, the films lack the essential elements that make a big festival entertainer, such as a joyful and grand scale.

Key Takeaways:

  • Thamma, a horror-comedy, dropped to Rs 18.6 crore on its second day from Rs 24 crore on its release day, showing a decline of 22.5%.
  • Ek Deewane Ki Deewaniyat, a romantic film, dropped to Rs 7.75 crore on its second day from Rs 9 crore on its release day, showing a fall of close to 14%.
  • Historically, Diwali releases are considered the most profitable and mood-setting period for the Hindi film industry, contributing 10-25% to the total Hindi yearly box-office collection.
  • Diwali releases are crucial for the industry's growth, as they provide a significant boost to the box office earnings during the festive season.
  • Producers and trade analysts believe that the genres of this year's Diwali releases did not meet the expectations of the audience, which is a major reason for the poor collections.

Statistics:

  • Thamma's collection on its second day: Rs 18.6 crore
  • Ek Deewane Ki Deewaniyat's collection on its second day: Rs 7.75 crore
  • Decline in Thamma's collection: 22.5%
  • Decline in Ek Deewane Ki Deewaniyat's collection: 14%
  • Contribution of Diwali releases to the total Hindi yearly box-office collection: 10-25%

Sources:

  • ET (Exchange4Media)
  • Karmic Films
  • Sacnilk
  • Girish Johar, producer and film business expert