Delhi's Air Quality Crisis: Sales of Air Purifiers and Masks Soar

Strategic Insights -

Delhiites are in a rush to stock up on air purifiers and masks as the city's air quality remains in the "poor" category. With pollution levels worsening since the beginning of October, electronics stores across the city have reported a sharp rise in customer interest and sales of air purifiers. The Central Pollution Control Board (CPCB) recorded an Air Quality Index (AQI) of 354 on Wednesday, the highest so far this season. Traders have witnessed a 60-70 per cent jump in sales, while mask sales have also seen an uptick across the city.

Key Takeaways:

  • Sales of air purifiers have increased by 60-70 per cent in recent weeks, with traders reporting a sharp rise in customer interest.
  • The Central Pollution Control Board (CPCB) recorded an Air Quality Index (AQI) of 354 on Wednesday, the highest so far this season.
  • Mask sales have increased by 40 per cent over the past two weeks, with most people buying regular masks.
  • Traders are witnessing a significant increase in inquiries and walk-ins for air purifiers, with some stores receiving over 150 inquiries every day.
  • Stores like Chroma Odeon in Connaught Place are selling at least two to three purifiers daily, while Air Expert India in Indirapuram is selling 35-40 units in two to three days.
  • Mahajan Electronics in Raja Garden has seen a 60 per cent increase in sales, both through walk-ins and online orders.

Statistics:

  • 60-70 per cent jump in sales of air purifiers in recent weeks
  • AQI recorded by CPCB on Wednesday: 354
  • 40 per cent increase in mask sales over the past two weeks
  • Average daily sales of air purifiers at selected stores: 2-3 units
  • Maximum number of inquiries for air purifiers per day: 150
  • Number of air purifier units sold by Air Expert India in Indirapuram in 2-3 days: 35-40

Sources:

  • Central Pollution Control Board (CPCB)
  • Pioneer
  • HT Digital Content Services