Samsung Unveils Two New Experience Stores in US, Bringing Innovation and Personalized Service to Community

Strategic Insights -

The opening of two new Samsung Experience Stores in Queens Center, NY, and Mall of America, MN, marks a major step in achieving Samsung's vision for the future of retail. The innovative stores serve as hubs for education, exploration, and service, offering a unique and engaging guest experience. The flexible, modular design allows for easy adaptation and evolution based on customer interaction and movement through the store. The concept also features new device spotlights, interactive zones, and personalized service, making it a go-to destination for Samsung fans.

Key Takeaways:

  • The two new Samsung Experience Stores in Queens Center, NY, and Mall of America, MN, opened on October 24, 2025, marking a significant milestone in Samsung's retail vision.
  • The stores are designed to provide an immersive experience for customers, featuring interactive zones, new device spotlights, and personalized service.
  • The flexible, modular design enables easy adaptation and evolution based on customer interaction and movement through the store.
  • The stores feature a variety of activities, including ribbon-cutting ceremonies, product demos, giveaways, and unique programming, such as live sketching and prize drawing games.
  • The events also included activities such as personalized pop socket stations, and local DJs spinning music to set the mood.
  • Carrie Jacobson, Head of Mobile Retail for Samsung Electronics America, emphasized the importance of bringing Samsung's vision for the future of retail into the heart of the community.
  • The new stores are part of Samsung's effort to expand its retail presence and provide a seamless experience for customers.

Statistics:

  • Two new Samsung Experience Stores opened in Queens Center, NY, and Mall of America, MN, on October 24, 2025.
  • The stores feature a flexible, modular design that allows for easy adaptation and evolution.
  • Interactive zones and new device spotlights are designed to deliver a dynamic and engaging guest experience.
  • Personalized service is a key component of the Samsung Experience Stores, with trained staff on hand to assist customers.
  • The events at the store openings drew large crowds, with attendees enjoying activities such as product demos, giveaways, and unique programming.

Sources:

  • Samsung Electronics America
  • Queens Center Mall
  • Mall of America