Morrisons to Roll Out Digital Shelf Labels Across Entire UK Store Estate

Strategic Insights -

Morrisons, the UK-based supermarket chain, is set to revolutionize its in-store experience by introducing digital shelf labels across its 497 stores nationwide. The partnership with VusionGroup will see the installation of 10.8 million electronic shelf labels (ESLs), replacing traditional paper labels and enhancing pricing accuracy and operational efficiency. The rollout is scheduled to begin in early 2026, marking a significant investment in Morrisons' digital transformation journey.

Key Takeaways:

  • Morrisons will be the first large supermarket group in the UK to roll out digital shelf labels across its entire store estate.
  • The partnership with VusionGroup involves the installation of 10.8 million ESLs, replacing traditional paper labels with electronic ones.
  • The ESLs will display clear and accurate price and product information, automate updates, and help ensure Morrisons More Card savings and offers are instantly visible to customers.
  • The technology will integrate with Morrisons' digital shelf-edge cameras to highlight product gaps and speed up shelf replenishment, supporting e-commerce operations and making online order picking more efficient.
  • The rollout will also include an upgrade to Morrisons' in-store Wi-Fi infrastructure, aimed at improving connectivity for customers and supporting broader digital development across the business.
  • Morrisons' digital transformation journey also includes the introduction of shelf-edge cameras, a digital task management platform, and trials of AI-powered shopping trolleys.

Statistics:

  • Morrisons will install 10.8 million ESLs across its 497 stores, replacing traditional paper labels.
  • The rollout will begin in early 2026, marking a significant investment in Morrisons' digital transformation journey.
  • The partnership with VusionGroup is part of Morrisons' wider digital technology strategy, which aims to enhance the shopping experience for customers and improve operational efficiency.

Sources:

  • [Morrisons] Sheldon, T. (2023). Morrisons marks new chapter in deployment of digital shelf-edge labelling. The Grocer.
  • [VusionGroup] Press Release: VusionGroup and Morrisons Set to Revolutionize UK Retail with Advanced Digital Shelf-Edge Labeling. VusionGroup.