Instagram Tests New Feature to Give Users More Control Over Algorithmic Feed

Strategic Insights -

Instagram has started testing a new feature that enables users to fine-tune the content they see in their Reels and Explore feeds, allowing them to directly influence the algorithm's recommendations. The experiment, announced by Instagram head Adam Mosseri, aims to give users more control over the app's recommendation system, balancing engagement with personalisation. This feature will let users add and remove topics based on their interests, training the algorithm to show more of what they want and less of what they don't. The test is currently limited to Reels, with plans to expand to the Explore tab in the coming months.

Key Takeaways:

  • Instagram is testing a new feature that allows users to fine-tune their feed by adding or removing topics based on their interests.
  • The feature aims to give users more control over the app's recommendation system, balancing engagement with personalisation.
  • Users can browse a list of suggested topics, select those they find interesting, and deselect others that no longer appeal to them.
  • This direct feedback loop replaces the indirect signals Instagram currently relies on, such as watch time or post interactions.
  • The test is initially limited to Reels, with plans to expand to the Explore tab in the coming months.
  • Instagram head Adam Mosseri announced the experiment, which emerged after users began jokingly addressing "the algorithm" in posts, asking it to connect them with others who share similar interests.
  • For now, Instagram hasn't confirmed which users are part of the test or when the broader rollout might occur.

Statistics:

  • The experiment aims to give users more control over the app's recommendation system.
  • The feature will allow users to add and remove topics based on their interests.
  • The test is currently limited to Reels, with plans to expand to the Explore tab in the coming months.
  • No specific details are provided on the number or demographics of users participating in the test.

Sources:

  • Source: Hindustan Times (HT Digital Content Services with permission)
  • Original article: Instagram starts testing feature to let users fine-tune feed algorithm (Hindustan Times, October 30, no author specified)