54th Expofeira do Amapa Records Over 90% Occupancy During Nine-Day Programming Period

Strategic Insights -

The 54th Expofeira do Amapa, the largest showcase of sustainable businesses in the Amazon, has already proven successful even before its official opening. Hosted at the Fazendinha Exhibition Park in Macapa, the event has boosted the local economy, generated jobs, and attracted visitors from different regions of Brazil and abroad, with over 90% occupancy in the hotel network.

Key Takeaways:

  • The event has recorded over 90% occupancy in the hotel network during the nine-day programming period, directly reflecting the importance of the event, organized by the Government of Amapa.
  • The 54th Expofeira is expected to welcome delegations from other Brazilian states and countries such as China and French Guiana, strengthening business tourism and international integration.
  • The event represents a milestone for the hospitality sector and the state economy, with hotels in the capital fully occupied and accommodations in the metropolitan area approaching 100% occupancy.
  • The Expofeira has generated very positive economic activity in Amapa, boosting the entire production chain, from food to tourism, and stimulating investment in the sector.
  • The event has hired a staff of 20,637 new employees since January 2023, a 25% increase in two years and seven months of operation, and is expected to generate, on average, over R$600 million in business.
  • The program features over 500 cultural attractions, including a Gastronomic Center, an Amusement Park, and sporting events, with a 46% larger area than last year and 482 exhibiting companies.
  • The fair also hosts the 1st ExpoAmazonia, in preparation for Amapa's COP30, highlighting the state's potential for sustainable development and a green economy, with the theme "A Sustainable and Developed Amazon."
  • The lineup includes confirmed artists such as Ivete Sangalo; Alexandre Pires; Henrique & Juliano, and Jorge & Mateus, among others.

Statistics:

  • Over 90% occupancy in the hotel network during the nine-day programming period.
  • 20,637 new employees hired since January 2023, a 25% increase in two years and seven months of operation.
  • Expected to generate, on average, over R$600 million in business.
  • 46% larger area than last year, with over 500 cultural attractions.
  • 482 exhibiting companies participating in the event.
  • 35% increase in staffing to ensure visitor safety, with urgent and emergency response strategies expanded.
  • The 54th Expofeira do Amapa is taking place from August 30th to September 7th.

Sources:

  • State Department of Tourism (Setur)
  • Government of Amapa
  • Association of Musicians and Composers (AMCAP)
  • Brazilian Hotel Industry Association of Amapa (ABIH-AP)
  • Syntia Lamarao, State Secretary of Tourism
  • Ricardo Bueno, president of the Brazilian Hotel Industry Association of Amapa (ABIH-AP)