5W Public Relations Expands Consumer Marketing Division with Prominent Hire

Strategic Insights -

5W Public Relations, a leading national public relations agency, has bolstered its consumer marketing division with the addition of Susan Weingram as Senior Vice President. Weingram brings 15 years of experience in consumer expertise, having worked with top-tier clients such as Amazon.com, American Express, and Microsoft. Her appointment is a strategic move to enhance the agency's consumer marketing, communications, and branding capabilities, while providing leadership to the growing consumer practice.

Key Takeaways:

  • Susan Weingram, a seasoned public relations professional with 15 years of experience, has joined 5W Public Relations as Senior Vice President to lead the firm's rapidly expanding consumer marketing division.
  • Weingram's extensive background includes Senior Vice President level positions at PR firms such as Rubenstein Associates and Edelman, and her clients have spanned various industries, including technology, finance, and hospitality.
  • Her expertise will enable 5WPR to provide enhanced consumer marketing, communications, and branding capabilities to its clients, aiming to deliver results-oriented campaigns.
  • Weingram has led her own public relations practice, SWAY Strategies, and its notable clients include Verdero/CTG Athletics and Salamander Hospitality, represented by 5WPR following her appointment.
  • She has held positions in the White House Office of Media Affairs under President George H. W. Bush and as a television producer for the long-running newsmagazine Inside Edition.
  • Susan serves on the board of directors of Children's PressLine, a not-for-profit organization that teaches journalism skills to underprivileged youth, and holds a B.A. from Hobart/William Smith College.

Statistics:

  • 5W Public Relations has hired Susan Weingram as Senior Vice President to lead its expanding consumer marketing division.
  • Weingram has 15 years of experience in consumer expertise gleaned from clients such as Amazon.com, American Express, and Microsoft.
  • The agency has been named one of the 15 largest independent PR firms in the US, with practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications.

Sources:

  • 5W Public Relations press release, June 28.