9th Tourism Fair in Brazil: A Platform for Exploration and Business

Strategic Insights -

The 9th Tourism Fair in Brazil, the country's largest tourism showcase, concluded its three-day event on August 23, offering visitors an array of exclusive promotions and discounts of up to 30%. The initiative, organized by the Ministry of Tourism, brought together over 100 tourism companies, including tour operators, travel agencies, hotel chains, and companies driving national tourism. The fair's "Black Friday" of Brazilian tourism provided a platform for visitors to discover destinations, attractions, experiences, and tourism services throughout Brazil, catering to various traveler profiles and budgets.

Key Takeaways:

  • The 9th Tourism Fair offered exclusive promotions and discounts of up to 30% on various tourism services, including airfare, accommodations, transportation, and experiences.
  • The fair featured over 100 tourism companies, including tour operators, travel agencies, hotel chains, and companies driving national tourism.
  • Participants included financial institutions such as Banco do Brasil and Caixa Economica Federal, which offered special credit lines and financing for travel.
  • The initiative catered to a wide range of traveler profiles, including ecotourism, luxury, adventure, helicopter tours, sailing, pet-friendly itineraries, family train rides, and shopping destinations.
  • The flexibility of the packages was a major draw, allowing visitors to choose from various options and budgets.
  • The fair emphasized the importance of diversity, inclusion, and sustainability in tourism, promoting a great showcase of gastronomy, culture, crafts, immersive experiences, and business opportunities.
  • The event was organized in partnership with the Sao Paulo State Government and the Sao Paulo City Hall, with the support of SESC, SENAC, and Sebrae Nacional.

Statistics:

  • Over 100 tourism companies participated in the event, including tour operators, travel agencies, hotel chains, and companies driving national tourism.
  • The fair offeredexclusive promotions and discounts of up to 30% on various tourism services, including airfare, accommodations, transportation, and experiences.
  • The initiative will continue in a virtual format until August 27, 2025, allowing visitors to take advantage of the offers.
  • The event brought together the 27 Federation Units in a great showcase of gastronomy, culture, crafts, immersive experiences, and business opportunities.

Sources:

  • Ministry of Tourism
  • Sao Paulo State Government
  • Sao Paulo City Hall
  • SESC
  • SENAC
  • Sebrae Nacional
  • Embratur
  • Itaipu Binacional
  • Banco do Brasil
  • Caixa Economica Federal