Abbott to Celebrate People Living Active, Healthy Lives at 2015 Bank of America Chicago Marathon

Strategic Insights -

At the upcoming 2015 Bank of America Chicago Marathon, Abbott, the Official Sponsor of the event, will once again demonstrate its commitment to helping people achieve their goals through good health. Marathons showcase that when people are at their healthiest, they can accomplish remarkable things, and Abbott's sponsorship of the Bank of America Chicago Marathon complements its title sponsorship of the Abbott World Marathon Majors (AWMM). With tens of thousands of marathon participants supported at the Tokyo Marathon, the Boston Marathon, the Virgin Money London Marathon, and the BMW Berlin-Marathon, Abbott will also celebrate people living active, healthy lives at the TCS New York City Marathon.

Key Takeaways:

  • Abbott, the Official Sponsor of the Bank of America Chicago Marathon, will again demonstrate its commitment to helping people achieve their goals through good health.
  • Marathons showcase that when people are at their healthiest, they can accomplish remarkable things, and Abbott's sponsorship of the Bank of America Chicago Marathon complements its title sponsorship of the Abbott World Marathon Majors (AWMM).
  • Abbott will host an on-stage presentation at 1 p.m. CT on Friday, Oct. 9, with record-breaking marathoner Joan Benoit Samuelson and Abbott neurologist Dr. Beth McQuiston discussing the mental and physical aspects of training for and racing a marathon.
  • Abbott employees and families will participate in a high-energy "Cheer Zone" at mile 25 to celebrate what people can do through their best health and determination.
  • Abbott is encouraging the sharing of health "best practices" among the six iconic races that make up the Abbott World Marathon Majors.
  • Abbott will provide portable blood analysis systems called the i-STAT at the marathon, which perform commonly ordered blood tests within minutes and empower the marathon medical staff to administer care onsite.
  • Derek Leisch, an employee of Abbott, will become the 25,000th finisher in the Abbott World Marathon Majors series at the Chicago Marathon.
  • In addition to the marathon, Abbott will also hold the pre-race Abbott Health & Fitness Expo, inviting the expected 140,000 runners and supporters to their booth to share their stories and participate in interactive quizzes.

Statistics:

  • Tens of thousands of marathon participants have been supported by Abbott at various marathons including the Tokyo Marathon, the Boston Marathon, the Virgin Money London Marathon, and the BMW Berlin-Marathon.
  • The Bank of America Chicago Marathon will have approximately 140,000 runners and supporters participating.
  • Abbott has 30 employees registered for the 2015 Bank of America Chicago Marathon.
  • The Abbott Health & Fitness Expo will have a high-energy "Cheer Zone" at mile 25 with Abbott employees and families participating.

Sources:

  • Abbott Lab
  • Contify.com