AccelGraphics Expands Distribution Channels with Pinacor and Ingram Micro

Strategic Insights -

AccelGraphics, a leading supplier of high-performance 2D/3D graphics subsystems, has expanded its distribution channels by entering into a distribution agreement with Pinacor, the distribution arm of MicroAge Inc. This move demonstrates AccelGraphics' strategy to significantly expand its distribution model to address worldwide market opportunities. The agreement will allow Pinacor to distribute AccelGraphics' award-winning line of 2D/3D graphics subsystems through its network of 20,000 resellers in the United States.

Key Takeaways:

  • AccelGraphics has signed a distribution agreement with Pinacor, expanding its distribution channels to reach 20,000 resellers in the United States.
  • This new agreement is part of AccelGraphics' strategy to expand its distribution model and address worldwide market opportunities.
  • The company has also signed six new OEM and distributor deals in the Asia-Pacific region, including a distribution agreement with Ingram Micro in January 1998.
  • AccelGraphics' products, including the AccelSTAR II, AccelPRO, and AccelECLIPSE II, will be distributed through Pinacor's network of resellers.
  • Lew Epstein, vice president of sales for AccelGraphics, stated that Pinacor's strong ties to key dealers and resellers will make AccelGraphics' products more pervasive in the professional 3D arena.
  • Mark McKeever, Director of Display Strategy for Pinacor, noted that AccelGraphics' line of 2D and 3D graphics subsystems will complement Pinacor's range of products and support the demands of the growing PC workstation market.

Statistics:

  • 20,000 resellers will have access to AccelGraphics' 2D/3D graphics subsystems through Pinacor's distribution network.
  • AccelGraphics has achieved six new OEM and distributor deals in the Asia-Pacific region in addition to the distribution agreement with Pinacor.
  • The company has a strong presence in the professional 3D market, with relationships with strategic ISVs such as Autodesk, Bentley, EDS/Unigraphics, NewTek, Parametric Technology, SDRC, Softimage/Microsoft, and SolidWorks.
  • AccelGraphics' products will be distributed through Pinacor's network of resellers, with a focus on the professional and engineering markets.
  • The company has more than twenty years of experience in the information technology distribution channel through its parent company, MicroAge Inc.

Sources:

  • Business Wire, April 22, 1998
  • AccelGraphics, Inc. Press Release, April 22, 1998
  • MicroAge Inc. Website
  • Pinacor Website