Ad Campaign Targets Republican Presidential Candidates on Immigration

Strategic Insights -

A new ad campaign by the National Immigration Forum Action Fund will air in the coming days on CNN, MSNBC, and Fox News Channel, criticizing Republican presidential candidates for their stance on immigration. The ad juxtaposes the words of candidates Donald Trump, Scott Walker, and Ted Cruz against those of former President Ronald Reagan, highlighting their disagreement on issues such as birthright citizenship and immigration reform.

The ad, which will air before, during, and after the CNN debate at the Ronald Reagan Presidential Library in California, is part of a larger effort to push back against what many see as overly harsh rhetoric on immigration. The National Immigration Forum Action Fund, a separate political arm of the National Immigration Forum, is paying for the ad.

Key Takeaways:

  • The National Immigration Forum Action Fund is airing a six-figure ad buy on CNN, MSNBC, and Fox News Channel criticizing Republican presidential candidates for their stance on immigration.
  • The ad uses clips from Reagan's farewell address to contrast the views of candidates Donald Trump, Scott Walker, and Ted Cruz on issues such as birthright citizenship and immigration reform.
  • The ad will air before, during, and after the CNN debate at the Ronald Reagan Presidential Library in California.
  • The National Immigration Forum Action Fund was established as a separate nonprofit political entity to support immigration reform efforts.
  • Business leaders such as Steve Case and Grover Norquist have issued statements in support of the new campaign.
  • The ad highlights the disagreement among Republicans on issues such as birthright citizenship and immigration reform.
  • The National Immigration Forum Action Fund is not affiliated with the Latino Victory Project or the Democratic National Committee.

Statistics:

  • The ad buy costs six figures.
  • The ad will air on CNN, MSNBC, and Fox News Channel.
  • The debate will take place at the Ronald Reagan Presidential Library in California.
  • Immigration reform legislation failed to advance in the Republican-controlled House last year.