Advertising Shifts: Long Haymes Carr Wins Champion's $10 Million Account

Strategic Insights -

Champion Products, a division of Sara Lee Corp., has announced that it will be entrusting its advertising business to Long Haymes Carr (LHC) of Winston-Salem, effective July 1. Currently, the account is held by TBWA Chiat/Day New York. This move marks a significant shift in the advertising landscape, with LHC set to focus on making the Champion brand more accessible to athletes and developing new marketing opportunities. The partnership leverages LHC's existing relationship with Sara Lee's Hanes and Hanes Her Way brands, which it has served since 1962. As the second-fastest growing advertising agency in the United States, LHC is well-positioned to deliver results for the Champion brand.

Key Takeaways:

  • Long Haymes Carr will assume the $10 million advertising account for Champion Products on July 1, effective immediately.
  • Champion Products is a division of Sara Lee Corp., and the account is currently held by TBWA Chiat/Day New York.
  • Long Haymes Carr has provided advertising services for Sara Lee's Hanes and Hanes Her Way brands since 1962 and will focus on making the Champion brand more accessible to athletes through the account.
  • LHC's parent company, Ammirati Puris Lintas, will continue to handle Champion's media buying.
  • Long Haymes Carr is the second-fastest growing advertising agency in the United States.
  • The agency's clients include AMP Inc., BellSouth, R.J. Reynolds Tobacco Co., Thomasville Furniture Industries, and Wachovia Corp.
  • Champion, based in Winston-Salem, is an official supplier to the National Basketball Association and major collegiate teams.

Statistics:

  • $10 million: the value of the Champion advertising account to be taken over by Long Haymes Carr
  • 1962: year Long Haymes Carr started providing advertising services for Sara Lee's Hanes and Hanes Her Way brands
  • 95%: percentage of employees who will remain after First Union Corp. completes its acquisition of CoreStates Financial Corp.
  • $16.6 billion: value of First Union Corp.'s acquisition of CoreStates Financial Corp.
  • $185 million: amount Sovereign Bancorp Inc. will pay to acquire 95 bank branches from CoreStates Financial Corp.
  • 32 branches: number of branches First Union decided to sell in the Philadelphia and Allentown regions
  • $1.1 billion: value of deposits in the 32 branches to be sold by First Union
  • 20 counties: number of counties in Pennsylvania included in the agreement
  • 9 counties: number of counties in New Jersey included in the agreement
  • $220 billion: value of assets First Union's takeover of CoreStates Financial Corp. will form
  • 2,600 branches: number of branches First Union's takeover of CoreStates Financial Corp. will form
  • 12 states: number of states where First Union's takeover of CoreStates Financial Corp. will operate

Sources:

  • "Byline: JOURNAL STAFF AND WIRE REPORT LONG HAYMES CARR GETS CHAMPION'S AD BUSINESS"
  • The Wall Street Journal
  • Bloomberg News