Advertising Week 2009: A Week-Long Celebration of Advertising and Media

Strategic Insights -

The 6th annual Advertising Week is set to take place from September 21-25, bringing together 60,000+ delegates from around the world to discuss the latest trends and challenges in the advertising and media industries. The event features a diverse selection of seminar content, including digital video, the economy, gaming, mobile, and social media. Keynote speakers include Wyclef Jean, Tiki Barber, Brett Ratner, and the Reverend Al Sharpton.

Key Takeaways:

  • Advertising Week 2009 features a record 60,000+ delegates from around the world, a 25% increase from last year's attendance.
  • The event showcases a diverse selection of seminar content, including digital video, the economy, gaming, mobile, and social media.
  • Keynote speakers include Wyclef Jean, Tiki Barber, Brett Ratner, and the Reverend Al Sharpton.
  • The event welcomes two 4A's awards programs, the Chiat and O'Toole Awards, and the entire New York Television Festival, including both seminar content and nightly network premiere screenings at The Times Center.
  • Corporate partners include AOL, AT&T, Billboard, Clear Channel, Facebook, Google, Microsoft, and Panasonic, while media partners include Adobe, Advertising Age, Adweek, Aegis Media, and others.
  • The event features a new mobile access program via Microsoft, delivering constant updates to delegates' handheld devices via adwk.mobi or texting GUIDE to 44140.

Statistics:

  • Attendance: 60,000+ delegates from around the world
  • Seminar content: includes digital video, the economy, gaming, mobile, and social media
  • Keynote speakers: Wyclef Jean, Tiki Barber, Brett Ratner, and the Reverend Al Sharpton
  • Award programs: 2 4A's awards programs (Chiat and O'Toole Awards, New York Television Festival)
  • Corporate partners: 9 (AOL, AT&T, Billboard, Clear Channel, Facebook, Google, Microsoft, Panasonic, PricewaterhouseCoopers)
  • Media partners: 15 (Adobe, Advertising Age, Adweek, Aegis Media, Brandweek, BusinessWeek, Contagious, Creativity, Electronic Arts, Fuse, Getty Images, Mediabistro.com, MediaPost, Mediaweek)
  • Mobile access program: via Microsoft, delivering updates via adwk.mobi or texting GUIDE to 44140
  • Total partnerships: 24 (corporate and media partners combined)

Sources:

  • [Public Relations Newswire, Aug. 25]
  • [Heather Lylis, Lainie Rosenthal, Sunshine Sachs & Associate, +1-212-691-2800]
  • [http://www.advertisingweek.com/]