Aetna Life Taiwan Leverages IBM Business Intelligence Solution to Enhance Customer Insights

Strategic Insights -

Aetna Life Taiwan, the first foreign life insurance company in Taiwan, has deployed an IBM business intelligence solution to improve its ability to market new products and meet customer demands. The data warehousing solution is designed to analyze customer database information, increase the company's knowledge of the competitive landscape, and identify trends. By teaming with IBM, Aetna Life Taiwan aims to gain a competitive edge by evaluating client needs and providing up-to-date information to agents.

Key Takeaways:

  • Aetna Life Taiwan implemented an IBM business intelligence solution to enhance customer insights and market new products, leveraging IBM's Visual Warehouse, DB2 Universal Database, DB2 OLAP Server, and Intelligent Miner for Relationship Marketing.
  • The solution allowed Aetna to eliminate the programming effort required to move data from the mainframe to the data warehouse, using IBM's Intelligent Miner to interpret and analyze the data.
  • The system will enable Aetna to profile former customers and help recapture that market, as well as launch an Internet presence and customer relationship marketing project.
  • IBM Global Services assisted Aetna in deploying the solution on the AS/400 platform, using MQSeries 5.0 for message queuing and data updates between the AS/400 and Windows NT systems.
  • The solution includes IBM Visual Warehouse for migration of information from a legacy system to the DB2 data warehouse, as well as MQSeries Integrator for queue management.

Statistics:

  • Aetna Life Taiwan is the first foreign life insurance company in Taiwan to implement a data warehousing solution.
  • The solution was deployed on the AS/400 platform using IBM Visual Warehouse, DB2 Universal Database, DB2 OLAP Server, and Intelligent Miner for Relationship Marketing.
  • Aetna used MQSeries 5.0 for message queuing and data updates between the AS/400 and Windows NT systems.
  • The system will enable Aetna to enhance customer insights and gain a competitive edge in the Taiwanese insurance market.

Sources:

  • Aetna Life Taiwan press release, May 12, 2000
  • IBM Case Studies, IBM Global Services