Airlines Unite to Raise Awareness and Funds for African AIDS Orphans on World AIDS Day

Strategic Insights -

Passengers on over 40,000 flights across more than 30 commercial airlines will watch the award-winning film BEAT THE DRUM, raising awareness about the over 12 million children in Africa who have been orphaned by AIDS. The film, which tells the story of a young South African boy's journey to find his uncle and the truth about the disease, will be screened throughout the month of December on airlines such as American Airlines, Air Canada, Delta Air Lines, and British Airways. The distributor, Entertainment In Motion (EIM), will donate 50% of the gross revenues from the film to charities benefiting African children left orphaned by AIDS.

Key Takeaways:

  • Over 12 million children in Africa have been orphaned by AIDS, a staggering statistic that the film BEAT THE DRUM aims to highlight.
  • The film will be screened on over 40,000 flights across more than 30 commercial airlines, including American Airlines, Air Canada, Delta Air Lines, and British Airways, throughout the month of December.
  • The distributor, Entertainment In Motion (EIM), will donate 50% of the gross revenues from the film to charities benefiting African children left orphaned by AIDS, including the Heart for Africa foundation and Artists for a New South Africa (ANSA).
  • The film has won 29 film festival awards and has been recognized for its powerful and inspiring portrayal of a young boy's journey to find the truth about AIDS.
  • The noted artists and activists who are founders and leading supporters of ANSA's efforts to assist AIDS orphans include Archbishop Desmond Tutu, Carlos Santana, Samuel L. Jackson, Jackson Browne, George Lucas, and Alfre Woodard.
  • Entertainment In Motion (EIM) is an international motion picture distribution company specializing in non-theatrical markets and provides entertainment to more than 130 airlines worldwide.

Statistics:

  • 12 million: the number of children in Africa who have been orphaned by AIDS.
  • 40,000: the number of flights on which the film BEAT THE DRUM will be screened throughout the month of December.
  • 30: the number of commercial airlines that will air the film.
  • $600,000: the gross revenues from the film that will be donated to charities benefiting African children left orphaned by AIDS.
  • 50%: the percentage of gross revenues from the film that Entertainment In Motion (EIM) will donate to charities.

Sources:

  • "PRNewswire" (Nov 27, 2023)
  • "Entertainment In Motion" (http://www.skyfilms.com/)
  • "Beat the Drum" (http://www.beatthedrumthemovie.com/)
  • "Artists for a New South Africa" (http://www.ansafrica.org/)
  • "Heart for Africa" (http://www.heartforafrica.org/)