Akoo International Joins Digital Data Exchange to Drive Efficient Music and Video Content Exchange

Strategic Insights -

Akoo International, a leading media and technology innovator, has joined the Digital Data Exchange (DDEX), a consortium of global tech companies, music labels, and digital distributors working to standardize the digital media supply chain. This strategic move enables Akoo to integrate with major music and video content providers, streamlining content exchange and maximizing revenue.

Key Takeaways:

  • Akoo International, a global media and technology innovator, has joined DDEX, a digital media consortium with major music and video content providers.
  • The move enables Akoo to integrate with major music and video content providers, streamlining content exchange and maximizing revenue.
  • DDEX's global standards aim to increase efficiency, decrease costs, and reduce time to market for digital media companies.
  • Akoo's patented interactive technology powers its flagship television network, available in 161 "Akoo Pavilions" throughout the U.S., attracting 64 million consumers each month.
  • Akoo Pavilion visitors can access Wi-Fi services, connect with friends on social media, and receive geo-targeted mobile coupons and exclusive special offers.
  • DDEX welcomes Akoo's collaboration with existing members, expecting enhancements in content exchange and data quality and enhancing long-term prospects.

Statistics:

  • 64 million consumers visit Akoo Pavilions each month.
  • Akoo's Nielsen-rated network is available in 161 "Akoo Pavilions," the most highly trafficked seating environments across the nation's premier shopping malls.
  • Akoo Pavilion visitors spend an average 20 minutes seated in front of the network's entertainment programming.
  • Akoo's proprietary interactive technology enables viewers to make on-demand content requests using their personal mobile devices and tablets.
  • DDEX has been formed since 2006 by an industry-wide consortium of leading companies and organizations involved in the digital music supply chain.

Sources:

  • DDEX website (www.ddex.net)
  • Akoo International website (www.akoo.com)
  • Press release by Akoo International
  • Nielsen rating information for Akoo's television network