Aldi Reaches £12 Million Milestone in Partnership with Teenage Cancer Trust

Strategic Insights -

Aldi's partnership with Teenage Cancer Trust has made significant strides since its inception in 2017, with colleagues in Devon undertaking a wide range of fundraising activities, including head shaves, cake sales, and endurance challenges. The generosity of Aldi shoppers has also contributed to the impressive total, with the supermarket's initial pledge of £15 million by 2027 being extended to a new target of £20 million by 2031. The partnership has enabled Teenage Cancer Trust to provide specialized care, vital support services, and dedicated facilities for young people undergoing cancer treatment across the UK.

Key Takeaways:

  • Aldi colleagues in Devon have participated in various fundraising activities since the partnership began in 2017, raising funds for Teenage Cancer Trust.
  • The partnership has now extended its commitment, aiming to raise £20 million by 2031, an increase from the initial target of £15 million by 2027.
  • The funds raised have enabled Teenage Cancer Trust to provide vital support services, specialized care, and dedicated facilities for young people undergoing cancer treatment across the UK.
  • Liz Fox, National Sustainability Director at Aldi UK, praised the dedication of colleagues and the amazing generosity of customers, highlighting the importance of the partnership.
  • Kate Collins, Chief Executive of Teenage Cancer Trust, expressed gratitude for the continued partnership and thanked Aldi colleagues and customers for their efforts.
  • A new fundraising opportunity has been launched, featuring a text code on Aldi's Cuthbert Cake packaging in July, allowing customers to make donations if they wish.

Statistics:

  • £12 million: the milestone reached in the partnership between Aldi and Teenage Cancer Trust.
  • £15 million: the initial target set by Aldi for the partnership.
  • £20 million: the new target set by Aldi for the partnership.
  • $2031: the revised deadline for reaching the target of £20 million.
  • 2017: the year the partnership between Aldi and Teenage Cancer Trust began.
  • £12,000: the additional donation made by Aldi to further support Teenage Cancer Trust's work.

Sources:

  • "Dartmouth Today" (https://www.dartmouth-today.co.uk/news/south-hams-churches-urged-to-join-national-survey-to-preserve-heritage-808692)
  • "Dartmouth Today" (https://www.dartmouth-today.co.uk/news/devons-creative-scene-shines-from-devon-with-love-artist-nights-808671)
  • "Dartmouth Today" (https://www.dartmouth-today.co.uk/news/aldi-set-to-reimburse-shoppers-who-miss-lionesss-goal-808192)
  • "Dartmouth Today" (https://www.dartmouth-today.co.uk/news/flying-ants-may-swarm-south-hams-from-july-15-to-22-807520)