Aldi Reaches £12m Fundraising Milestone for Teenage Cancer Trust

Strategic Insights -

Aldi, a global supermarket chain, has achieved a significant milestone in its fundraising partnership with the Teenage Cancer Trust, a UK-based charity that provides support to young people with cancer. Since the partnership began in 2017, Aldi colleagues in Hampshire have been actively participating in various fundraising activities, including head shaves, cake sales, and endurance challenges. The donations from Aldi's shoppers and colleagues have helped the charity provide specialized care, support services, and dedicated facilities for young people undergoing cancer treatment across the country.

Key Takeaways:

  • Aldi has raised £12m for the Teenage Cancer Trust since the partnership began in 2017.
  • The supermarket chain has revised its target from £15m to £20m by 2031.
  • Aldi colleagues in Hampshire have participated in various fundraising activities, including head shaves, cake sales, and endurance challenges.
  • The funds raised will support the charity's provision of specialized care, support services, and dedicated facilities for young people undergoing cancer treatment.
  • Aldi will also make an additional £12,000 donation to further support the charity's work.
  • Throughout July, Aldi's Cuthbert Cake features a text code on its packaging for customers to donate to the cause if they wish.
  • Liz Fox, national sustainability director at Aldi UK, praised the dedication of colleagues and customers, stating the partnership's ongoing commitment to supporting young people with cancer.
  • Kate Collins, chief executive of the Teenage Cancer Trust, expressed gratitude for the partnership and recognized the impact of the funds raised on the lives of young people with cancer.

Statistics:

  • £12m: The total amount raised by Aldi for the Teenage Cancer Trust since the partnership began in 2017.
  • £20m: The revised fundraising target by Aldi for the Teenage Cancer Trust by 2031.
  • £12,000: An additional donation by Aldi to support the charity's work.
  • 2017: The year in which Aldi began its partnership with the Teenage Cancer Trust.
  • 2031: The new target date by which Aldi aims to raise £20m for the charity.

Sources:

  • Byline: Jack Roberts
  • Newsquest announces £2.5 million support for Teenage Cancer Trust
  • Cancer survivors offered free entry to New Forest Marathon
  • Aldi on the look out for new store sites across Hampshire