Aldi's Green Sticker Initiative Supports Teenage Cancer Trust

Strategic Insights -

Aldi, the UK's low-cost grocer, has taken a remarkable step in its ongoing support for Teenage Cancer Trust, a charity that advocates for young people with cancer. The company has partnered with the charity and has now introduced a new green sticker on its popular Cuthbert the Caterpillar chocolate cakes. The sticker will direct customers to a charity donation line, allowing them to donate £3 to Teenage Cancer Trust. This initiative is a continuation of Aldi's successful partnership with the charity, which began in 2017 with a goal to raise £5 million in five years. The company surpassed this target in 1.5 years, after which it set a new target of £10 million by 2027 and achieved it nearly three years ahead of schedule.

Key Takeaways:

  • Aldi has partnered with Teenage Cancer Trust since 2017, with the goal of raising £5 million in five years, which it achieved in 1.5 years.
  • The company has set a new target of raising £20 million by 2031, and has already reached £12 million.
  • The new green sticker on Cuthbert the Caterpillar chocolate cakes will direct customers to donate £3 to Teenage Cancer Trust.
  • Aldi also supplies monthly vouchers to all 28 units of Teenage Cancer Trust, enabling funded staff to provide snacks and organize social activities for young people staying in the units.
  • The Aldi Rainbow Fund offers vouchers to families facing financial hardship, serving as an emergency measure until they can access additional support.

Statistics:

  • £5 million: the initial fundraising target of Aldi's partnership with Teenage Cancer Trust in 2017.
  • 1.5 years: the time it took for Aldi to reach the initial fundraising target of £5 million.
  • £10 million: the new fundraising target of Aldi's partnership with Teenage Cancer Trust in 2022.
  • 2027: the original target date for Aldi to raise £10 million for Teenage Cancer Trust.
  • £12 million: the amount of money raised by Aldi for Teenage Cancer Trust as of July 2025.
  • 2031: the new target date for Aldi to raise £20 million for Teenage Cancer Trust.

Sources:

  • Express
  • Teenage Cancer Trust's official account on social media
  • Aldi UK's sustainability report
  • Kate Collins, Chief Executive of Teenage Cancer Trust