Allstate Teams Up with Kirk Herbstreit to Launch #StreitCred Twitter Campaign

Strategic Insights -

Allstate Insurance Company and ESPN college football analyst Kirk Herbstreit have partnered to give college football teams the recognition they deserve through the #StreitCred Twitter campaign. During the college football season, Herbstreit will select teams worthy of the badge of honor, highlighting their strongest performances and standout moments. Fans can participate by following the conversation on Twitter and weighing in on which teams they think deserve #StreitCred.

Key Takeaways:

  • Allstate and Kirk Herbstreit will award #StreitCred to college football teams each week during the season, highlighting their standout performances and moments.
  • The #StreitCred campaign encourages fan participation through Twitter, allowing fans to weigh in on which teams they think deserve recognition.
  • The campaign aims to fuel the passion of college football fans and give them a unique opportunity to engage with Herbstreit.
  • Allstate has also launched the "It's Good Sweepstakes," a contest where one grand prize winner and three friends will win a trip to the 2016 Sugar Bowl and College Football Playoff National Championship, along with a $100,000 prize.
  • The Sweeptstakes also includes weekly prizes, such as flat screen TVs, cash gift cards, and YETI Hopper Coolers, for registered fans.

Statistics:

  • Over 405 million dollars in donations have been made by Allstate and its employees to support local communities in the 20 years since the company became a fully independent public entity.
  • Allstate is the nation's largest publicly held personal lines insurer, protecting approximately 16 million households from life's uncertainties.
  • The Allstate Corporation (NYSE: ALL) offers a range of insurance products, including auto, home, life, and other insurance through its Allstate, Esurance, and Encompass brand names.
  • The #StreitCred Twitter campaign will run throughout the college football season, with weekly selections and highlights by Kirk Herbstreit.

Sources:

  • M2 PressWIRE, "Allstate Teams Up with Kirk Herbstreit to Launch #StreitCred Twitter Campaign; Launches 'It's Good Sweepstakes' to Celebrate College Football and Its Loyal Fans," September 4, 2015.