Allstate's "60 Seconds of Mayhem Sweepstakes" Offers Grand Prize Package

Strategic Insights -

As part of the excitement of college football's biggest stage, Allstate Insurance Company is giving one lucky fan the opportunity to win a truly life-changing grand prize package. The "60 Seconds of Mayhem Sweepstakes" will reward a new 2012 Buick Regal GS and a trip to the 2012 Allstate BCS National Championship in New Orleans, where the winner will compete against time to win an unprecedented grand prize package. Fans can enter the sweepstakes by visiting www.allstatecfb.com or by listening for in-game announcements featuring a special code to text to "Alst8" (25788) during college football games at stadiums featuring the Allstate "Good Hands" field goal nets. To win the grand prize package, the finalist must successfully convert one field goal kick attempt from the 30-yard line in 60 seconds or less, and in no more than five attempts, at halftime of the Allstate BCS National Championship at the Louisiana Superdome on January 9, 2012.

Key Takeaways:

  • The "60 Seconds of Mayhem Sweepstakes" will reward a new 2012 Buick Regal GS and a trip to the 2012 Allstate BCS National Championship in New Orleans, including a 2012 Forest River Wildcat travel trailer, a 2012 Tahoe Q7 SF boat, a 2012 Cross Country Tour Victory motorcycle, and a $30,000 gift card from a home improvement store.
  • Fans can enter the sweepstakes by visiting www.allstatecfb.com or by listening for in-game announcements featuring a special code to text to "Alst8" (25788) during college football games at stadiums featuring the Allstate "Good Hands" field goal nets.
  • To win the grand prize package, the finalist must successfully convert one field goal kick attempt from the 30-yard line in 60 seconds or less, and in no more than five attempts, at halftime of the Allstate BCS National Championship at the Louisiana Superdome on January 9, 2012.
  • Fans who register for the sweepstakes will also be eligible to instantly win weekly prizes, including airfare gift certificates, tailgate grills, digital cameras, flat screen TVs, GPS devices, home theater systems, and more.
  • The Allstate Tailgate Tour is a unique and interactive fan experience featuring college football-themed activities for fans of all ages.

Statistics:

  • The grand prize package includes a 2012 Forest River Wildcat travel trailer, a 2012 Tahoe Q7 SF boat, a 2012 Cross Country Tour Victory motorcycle, and a $30,000 gift card from a home improvement store.
  • The sweepstakes will run from today through November 30, 2011.
  • Fans can enter the sweepstakes by visiting www.allstatecfb.com or by listening for in-game announcements featuring a special code to text to "Alst8" (25788) during college football games at stadiums featuring the Allstate "Good Hands" field goal nets.

Sources:

  • Marketing Weekly News editors
  • VerticalNews.com
  • Allstate Insurance Company