AltaVista Selects Engage Technologies for Enhanced Online Advertising

Strategic Insights -

AltaVista Company, a leading online media and commerce network, has partnered with Engage Technologies to enhance its online advertising capabilities. The partnership aims to provide targeted advertising and content to users based on their individual profiles, helping advertisers to effectively reach their desired audience. Engage's ProfileServer platform will be deployed by AltaVista to deliver real-time profiling and targeted advertising, enabling advertisers to track and measure the effectiveness of their campaigns.

Key Takeaways:

  • Engage Technologies will provide enhanced profile-driven online advertising technology and services to AltaVista, enabling targeted advertising and content delivery.
  • AltaVista will deploy Engage's ProfileServer, a real-time profiling platform, to deliver targeted advertising and content to users based on their individual profiles.
  • The partnership will enable advertisers to accurately track and measure the effectiveness of their advertising campaigns.
  • Engage's ProfileServer will be integrated with AltaVista's online properties to provide enhanced targeted advertising services.
  • Engage AudienceNet, a Web-wide profile-driven ad network, will allow AltaVista to purchase online media based on the detailed profile of their target audience.

Statistics:

  • 35 million anonymous consumer profiles are contained in Engage Knowledge, a global database provided by Engage Technologies.
  • AltaVista is the premier online media and commerce network with a top 10 Internet site at http://www.altavista.com.
  • CMGI, Inc. has a nearly 50-company network of Internet companies, including Engage Technologies and AltaVista.

Sources:

  • AltaVista Company, "AltaVista Selects Engage Technologies for Enhanced Online Advertising"
  • Engage Technologies, Inc., "Engage Technologies to Acquire AdKnowledge Inc."
  • CMGI, Inc., "CMGI Networks Companies: Engage, AltaVista, AdKnowledge and Others"
  • I/PR, "I/PRO Announces Enhanced Web Research and Measurement Solutions at Web 2000"
  • Engage Technologies, Inc., "Engage AudienceNet: Industry's First Web-Wide Profile-Driven Ad Network"