AMD Showcases Dual Core Opteron Processor-Based Solutions at NAB

Strategic Insights -

At the National Association of Broadcasters convention in Las Vegas, Advanced Micro Devices (AMD) demonstrated its growing momentum in the broadcast and digital media industries through its Dual Core Opteron processor-based solutions. AMD showcased numerous customers and ecosystem solution providers whose systems are breaking down performance barriers while reducing power and cooling requirements. The company highlighted the unique advantages of its AMD64 technology, which is replacing expensive proprietary hardware systems and providing low latency, high bandwidth, and low energy requirements.

Key Takeaways:

  • AMD demonstrated growing momentum for AMD64 technology adoption in broadcast and digital media pipelines for the production, management, and distribution of digital media content.
  • Solutions based on the Dual Core AMD Opteron processor provide high performance-per-watt, low latency, high scalability, and lower power consumption, making it an ideal choice for companies in the digital media industry.
  • AMD showcased numerous customers, including Verizon Business, Omnibus Systems, Savvis, Modulus Video, Digital Rapids, Telestream, and Agnostic Media, whose AMD Opteron processor-based systems are breaking down performance barriers while helping to realize reduced power and cooling requirements.
  • AMD continues to help artists and producers create and deliver powerful animation and visual effects, audio, video, and other content, working with industry-leading software vendors such as Adobe, Autodesk Media & Entertainment, Softimage, eyeon Software, NewTek, Sony Media Software, and many others.
  • The Dual Core AMD Opteron processor-based systems can take up to 69 percent less power than similarly configured competitive platforms, resulting in significant cost savings.
  • AMD's solutions are being used by various end-users, including The Grand Ole Opry, Lakewood Church, and KLRU-TV, which are leveraging AMD64 and Windows XP Pro to meet their broadcasting needs.

Statistics:

  • AMD64 technology has earned more than 160 industry awards and the support of over 2,000 OEMs, hardware and software developers, system builders, and distributors since its introduction in 2003.
  • Today, 90 percent of the top 100 and more than 50 percent of the top 500 of the Forbes Global 2000 companies or their subsidiaries are using AMD64 technology.
  • The Dual Core AMD Opteron processor-based systems can result in significant cost savings, with up to 69 percent less power consumption than competitive platforms.

Sources:

  • CCNMatthews via COMTEX, "AMD Deploys Dual Core AMD Opteron Processor-Based Solutions at NAB" (2006)
  • AMD, "About AMD Advanced Micro Devices" (2006)
  • AMD, "AMD64 Processor Platform" (2006)
  • Comtex News Network, Inc., "Comtex SmarTrend(SM) Alert" (2006)