AMD Unveils AMD FirePro SDI-Link at IBC 2011

Strategic Insights -

AMD FirePro SDI-Link was announced at IBC 2011 as a solution to address the market for real-time, GPU-accelerated post production and broadcast pipelines requiring Serial Digital Interface (SDI) input and output. The technology was unveiled with support from leading broadcast technology companies, including AJA, Bluefish444, Blackmagic Design, DELTACAST, DVS, and Matrox. AMD FirePro SDI-Link allows for the design of fully featured SDI- and GPU-based solutions with ultra-low latency between select AMD professional graphics cards and third-party SDI input/output products.

Key Takeaways:

  • AMD FirePro SDI-Link was announced at IBC 2011 to address the market for real-time, GPU-accelerated post production and broadcast pipelines requiring SDI input and output.
  • The technology was unveiled with support from leading broadcast technology companies, including AJA, Bluefish444, Blackmagic Design, DELTACAST, DVS, and Matrox.
  • AMD FirePro SDI-Link allows for the design of fully featured SDI- and GPU-based solutions with ultra-low latency between select AMD professional graphics cards and third-party SDI input/output products.
  • The technology utilizes AMD's DirectGMA technology to enable direct communication between SDI I/O products and select professional graphics cards, such as the new AMD FirePro V7900 SDI.
  • The AMD FirePro V7900 SDI professional graphics card represents a number of firsts for AMD and is slated for availability in October 2011 for US $2,499 MSRP.
  • Software vendors and solution providers demonstrating their use of AMD FirePro SDI-Link include Drastic Technologies, eyeon Software, Tweak Software, and Virtual Spectator.
  • Other technology providers demonstrating at AMD's IBC 2011 stand include Ventuz and VizRT.

Statistics:

  • The AMD FirePro V7900 SDI professional graphics card is slated for availability in October 2011.
  • AMD FirePro SDI-Link will enable real-time GPU acceleration in post-production and broadcast pipelines.
  • The new AMD FirePro V7900 SDI professional graphics card represents a number of firsts for AMD.
  • The AMD FirePro V7900 SDI professional graphics card has a MSRP of $2,499.

Sources:

  • Marketwire via COMTEX
  • Advanced Micro Devices
  • Jon Peddie Research
  • AJA Video Systems
  • Blackmagic Design
  • Bluefish444
  • DELTACAST
  • DVS
  • Matrox