American Express Files Trademark Application for "MEMBERSHIP REWARDS" in Metaverse and Virtual Worlds

Strategic Insights -

American Express Marketing & Development Corp. has filed a trademark application for "MEMBERSHIP REWARDS" with the goal of offering exclusive benefits and incentives to its customers in the metaverse and other virtual worlds. The application was made available to the public on September 25, 2025, and covers a wide range of goods and services, including entertainment services, downloadable computer software, travel agency services, and financial exchange of virtual currencies. The applicant, Timothy J. Kelly TJ KELLY INTELLECTUAL PROPERTY LAW, PC, represents American Express Marketing & Development Corp.

Key Takeaways:

  • The trademark application covers a broad range of goods and services, including entertainment services, digital payments, and travel agency services in the metaverse and other virtual worlds.
  • The application seeks to protect the "MEMBERSHIP REWARDS" mark for use in the following classes: 009, 035, 036, 039, 041, 042, and 045.
  • The services listed in the application include downloadable computer software, electronic wallet services, and digital currency services.
  • The application highlights American Express's commitment to expanding its services into the metaverse and offering unique experiences to its customers.
  • The use of non-fungible tokens (NFTs) is mentioned in the application, indicating American Express's interest in leveraging blockchain technology for its services.

Statistics:

  • The trademark application was made available to the public on September 25, 2025.
  • The international trademark goods and services class codes for this trademark application are 009, 035, 036, 039, 041, 042, and 045.
  • The serial number for this application is 97303042.
  • The applicant, Timothy J. Kelly TJ KELLY INTELLECTUAL PROPERTY LAW, PC, represents American Express Marketing & Development Corp.

Sources:

  • http://www.marketingweeklynews.com
  • VerticalNews
  • Timothy J. Kelly TJ KELLY INTELLECTUAL PROPERTY LAW, PC
  • American Express Marketing & Development Corp.