Anametrix and 118id Partner to Deliver Real-Time Digital Measurement Strategy

Strategic Insights -

Anametrix, the leader in cloud-based business analytics technology, and 118id, a top-five web design and interactive agency, have joined forces to offer clients a unique digital measurement strategy with real-time data reporting and insights across multiple online initiatives. This partnership will facilitate data aggregation and present integrated dashboard views across various digital channels, empowering brand marketers to make informed decisions and drive business growth. The combined analytics offering will help clients such as General Motors, HP, and P&G make full use of their data to deliver product support, improve campaign outcomes, and increase competitive strength.

Key Takeaways:

  • The partnership between Anametrix and 118id aims to deliver a unique digital measurement strategy with real-time data reporting and insights across multiple online initiatives.
  • The InstaVista platform, developed by Anametrix, will join 118id's Global Strategic Partner Network to offer regional and multinational digital solutions to clients.
  • The combined analytics offering will provide data aggregation and integrated dashboard views across Web Sites, Search, Social Media, Video, Mobile, Attitudinal Surveys, Email, Online Advertising, and Third Party Sites.
  • The partnership will help brand marketers make full use of their data to deliver product support, improve campaign outcomes, and increase competitive strength.
  • 118id's methodology, Connecting the DOTS (Digital Optimized Targeting Strategy), will be key to merging individual data silos to create an all-encompassing picture.
  • Anametrix's InstaVista platform will enable clients to access real-time data, revealing how targeted audiences interact with their brands across marketing channels and countries.
  • The partnership is expected to be a game-changer for the industry, providing clients with a comprehensive view of their online initiatives and enabling data-driven decision-making.

Statistics:

  • 118id is a top-five web design and interactive agency.
  • Anametrix's InstaVista platform is available for integration with 118id's Global Strategic Partner Network.
  • The partnership will offer regional and multinational digital solutions to clients such as General Motors, HP, Harley-Davidson, Levi's, Budweiser, American Express, Sony, Coca-Cola, and P&G.
  • Anametrix is targeting a $1B company through this partnership.

Sources:

  • Euclid Infotech, "Anametrix and 118id Announce Partnership Agreement"
  • Contify.com, "Anametrix and 118id Partner to Deliver Real-Time Digital Measurement Strategy"