APEDA Launches 'Indian Mango Mania 2025' in Abu Dhabi to Enhance Global Profile of Indian Agricultural Exports

Strategic Insights -

The Agricultural and Processed Food Products Export Development Authority (APEDA) has launched "Indian Mango Mania 2025" in Abu Dhabi to promote the global profile of Indian agricultural exports, particularly the diverse and premium mango varieties of India. The initiative, held in collaboration with the Embassy of India, UAE and the Lulu Group, aims to enhance the export potential of Indian mangoes, which continue to be in high demand in the UAE. In 2024, India exported over 12,000 metric tonnes of mangoes worth USD 20 million to the UAE, underscoring the strong demand for Indian mangoes in the region.

Key Takeaways:

  • The "Indian Mango Mania 2025" initiative is a part of a broader mango promotion programme designed to spotlight India's diverse and premium mango varieties during the peak season.
  • The UAE continues to be the largest export market for Indian mangoes, with India exporting over 12,000 metric tonnes of mangoes worth USD 20 million in 2024 alone.
  • The festival showcased premium varieties of Indian mangoes, including GI-tagged and regionally renowned cultivars such as Banarasi Langda, Dasheri, Chausa, Amrapali, and others.
  • The promotion also featured a curated range of mango-based delicacies, blending Indian tradition with global culinary styles, such as mango pastries, mambazha payasam, and mango sushi.
  • APEDA reiterated its ongoing commitment to expanding India's agricultural exports by improving global market access for farmer-producer organisations (FPOs), farmer-producer companies (FPCs), and agri-exporters.
  • The Lulu Group Chairman, Yusuff Ali M.A., reaffirmed the group's commitment to supporting Indian produce through its retail network across the UAE and the wider Gulf region.

Statistics:

  • India exported over 12,000 metric tonnes of mangoes worth USD 20 million to the UAE in 2024.
  • The festival showcased 12 premium varieties of Indian mangoes, including GI-tagged and regionally renowned cultivars.
  • The promotion featured a curated range of mango-based delicacies, including mango pastries, mambazha payasam, mango pulao, and mango sushi.
  • APEDA aims to enhance the export potential of Indian mangoes in the UAE and other global markets.

Sources:

  • The Agricultural and Processed Food Products Export Development Authority (APEDA)
  • The Embassy of India, UAE
  • The Lulu Group
  • KNN (Knowledge & News Network)