Apollo Tyres Becomes New Jersey Sponsor of Indian Cricket Team

Strategic Insights -

The Board of Control for Cricket in India (BCCI) has signed a deal with Apollo Tyres to become the new jersey sponsor of the Indian cricket team, replacing Dream11. The agreement, which runs until March 2028, marks Apollo Tyres' first foray into Indian cricket and a strategic alignment with the nation's most loved sport. Under the deal, the Apollo Tyres logo will appear on the jerseys of both the Indian men's and women's teams across all formats. The sponsorship is valued at Rs 579 crore for three years, covering 121 bilateral matches and 21 ICC events.

Key Takeaways:

  • Apollo Tyres becomes the new jersey sponsor of the Indian cricket team, replacing Dream11.
  • The deal runs until March 2028 and marks Apollo Tyres' first foray into Indian cricket.
  • The Apollo Tyres logo will appear on the jerseys of both the Indian men's and women's teams across all formats.
  • The company will pay Rs 4.5 crore per match, surpassing Dream11's earlier contribution of Rs 4 crore.
  • The sponsorship is valued at Rs 579 crore for three years, covering 121 bilateral matches and 21 ICC events.
  • The deal was made possible due to the government's ban on real-money gaming platforms, including Dream11, under the Promotion and Regulation of Online Gaming Act 2025.
  • BCCI secretary Devajit Saikia described the partnership as a bond between two trusted institutions.
  • Vice-president Rajeev Shukla expressed optimism about the partnership driving mutual growth.

Statistics:

  • Rs 4.5 crore: The amount Apollo Tyres will pay per match.
  • Rs 579 crore: The total value of the sponsorship for three years.
  • 121 bilateral matches: The number of matches covered under the sponsorship.
  • 21 ICC events: The number of ICC events covered under the sponsorship.
  • Until March 2028: The duration of the sponsorship deal.

Sources:

  • Orissa TV (https://images.odishatv.in/uploadimage/library/16_9/16_9_0/recent_photo_1758033498.webp)