Applause Inc. Appoints Pat Pattison to Strategic Alliances Team

Strategic Insights -

Applause Inc., a leading gift company, has enthusiastically announced the appointment of Pat Pattison to their Strategic Alliances team. As director of strategic alliances, Pattison will be responsible for business development, leveraging her extensive experience in the contracting, design, and development of premium related products. Pattison's background includes stints at the Walt Disney Co., where she was creative services supervisor and vice president of creative services with Buena Vista Television.

Key Takeaways:

  • Pat Pattison joins Applause Inc. as director of strategic alliances, bringing extensive experience in the contracting, design, and development of premium related products.
  • Pattison has worked with notable clients such as Disneyland, Walt Disney World, and Eveready Battery, and has a track record of successful projects including Lion King (Europe), Snow White (Europe), and Cinderella (Japan).
  • Prior to joining Applause Inc., Pattison was vice president of business development at Strottman International, president of PROMOTOYS INC, and vice president of creative services with Buena Vista Television at Walt Disney Co.
  • Applause Inc.'s strategic alliances department has a history of producing fine quality, limited edition, collectible, premium items for corporate entities such as California Raisins, Pillsbury, Owens Corning, RCA, and Tricon: Taco Bell, Pizza Hut, and Kentucky Fried Chicken.
  • The company's notable collections include custom made items for Taco Bell, Tricon's 1999 Global Star Wars - Episode I program, and the extremely popular Taco Bell talking Chihuahuas.
  • Pattison expressed enthusiasm about joining Applause Inc., citing the company's creative, licensing, and production capabilities, and looks forward to putting those resources to work for entertainment industry clients.

Statistics:

  • 31 years of experience: Applause Inc. has been in operation for thirty-one years, founded by Wallace Berrie.
  • 2 million jack-in-the-box antenna balls: PROMOTOYS produced 2 million of these recognizable balls as part of the Chiat Day advertising campaign.
  • 100,000 Mickey Mouse antenna balls: Disney requested 100,000 Mickey Mouse antenna balls that sold at Disney stores and Disneyland, and also served as a promotional giveaway.
  • 1999: The year Tricon's Global Star Wars - Episode I program was launched, which was a part of their program for Taco Bell, Pizza Hut, and Kentucky Fried Chicken.

Sources:

  • ENTERTAINMENT WIRE, Nov. 24, 1998
  • Applause Inc. press release
  • Business listings, 1998.