Apple and IBM Explore Common Computer Platform

Strategic Insights -

Apple and IBM are intensifying talks to develop a computer that could run both Apple's Macintosh operating system and Microsoft Windows, according to sources close to the negotiations. This common platform would alleviate the flight of software developers away from the Macintosh and towards Windows. Analysts suggest that such a development could make software development more appealing to developers, as they could write software that runs on multiple operating systems with minimal modifications.

Key Takeaways:

  • Apple and IBM are exploring the development of a computer that could run both Macintosh and Windows operating systems.
  • The common platform aims to alleviate the flight of software developers away from the Macintosh and towards Windows.
  • Analysts believe that this development could make software development more appealing to developers, allowing them to write software that runs on multiple operating systems with minimal modifications.
  • IBM has demonstrated a prototype PowerPC with both Motorola and Intel microprocessors, but this approach doesn't make it any easier for software developers to write applications for the two systems.
  • Industry experts still think IBM and Apple are unlikely to agree on a common platform, citing their competitive nature and desire to protect their own interests.
  • Rumors have circulated about IBM's potential acquisition of Apple, with some analysts suggesting that IBM may need a common platform to stay competitive in the market.
  • IBM's stalling efforts to develop an operating system for its PowerPC desktop could be a motivator for Apple to move faster on a common platform.
  • Other potential acquirers of Apple include Motorola and AT&T Corp, but these rumors have been dismissed by industry insiders.

Statistics:

  • 85% of the PC software market is accounted for by Windows applications.
  • The development of a common platform between Apple and IBM could take approximately two years.
  • Intel's most powerful Pentium chip is rapidly driving down in price.
  • Microsoft is set to launch its more advanced operating system, Windows 95, in the middle of next year.

Sources:

  • New York Times
  • The Wall Street Journal
  • Bruce Lupatkin, analyst with Hambrect and Quist
  • Richard Zwetchkenbaum, analyst with International Data Corp