Apple Appoints Allen Olivo as Director of Worldwide Corporate Advertising

Strategic Insights -

Apple Computer, Inc. has announced the appointment of Allen Olivo as its director of worldwide corporate advertising, effective immediately. Olivo brings over 18 years of advertising experience to the role, having previously served as the director of mass media advertising and branding at Pacific Bell. He will oversee the development and execution of Apple's worldwide corporate advertising strategy in the United States, Europe, and the Pacific region, reporting to Barbara Krause, Apple's vice president of worldwide corporate communications. Olivo's experience in managing large advertising campaigns and brand positioning is expected to enhance Apple's efforts to extend its brand awareness and manage global brand equity.

Key Takeaways:

  • Apple has appointed Allen Olivo as its director of worldwide corporate advertising, replacing his previous role as director of mass media advertising and branding at Pacific Bell.
  • Olivo brings over 18 years of advertising experience to the position, having managed advertising campaigns for various accounts and brands.
  • He will oversee the development and execution of Apple's worldwide corporate advertising strategy in the United States, Europe, and the Pacific region.
  • Olivo reports to Barbara Krause, Apple's vice president of worldwide corporate communications.
  • Apple's efforts to extend its brand awareness and manage global brand equity are expected to be enhanced by Olivo's experience in brand positioning and advertising management.
  • Apple is a recognized pioneer and innovator in the information industry, creating powerful solutions based on personal computers, servers, peripherals, software, online services, and personal digital assistants.

Statistics:

  • 18 years of advertising experience: Olivo's years of experience in the advertising industry.
  • 140 countries: The number of countries where Apple develops, manufactures, licenses, and markets products, technologies, and services.
  • 1: Apple's primary market, targeting the business, education, consumer, scientific, engineering, and government sectors.
  • $974($5431): Not relevant to the article, extracted as an irrelevant directive from the source material.

Sources:

  • "Apple Computer, Inc. (Nasdaq-NNM: AAPL) today announced that it has named Allen Olivo as its director of worldwide corporate advertising."

- PRNewswire /PRNewswire/ -- Apple Computer, Inc. (Nasdaq-NNM: AAPL)

  • "He joins Apple from Pacific Bell, where he served most recently as the director of mass media advertising and branding."

- Provided in the original text

  • "He reports to Barbara Krause, Apple's vice president of worldwide corporate communications."

- Provided in the original text