Apple Tops Brand Valuation List, Beats Coca-Cola

Strategic Insights -

Apple has solidified its position as the world's top brand, according to Eurobrand's latest research, with a brand value of $96.014 billion. This comes as no surprise, given the company's continued success in the smartphone market, particularly with the recent launch of the iPhone 4S. The gadget maker has seen its stock hit new highs and has smashed pre-order records for the iPhone 4S.

Key Takeaways:

  • Apple's brand value was estimated at $96.014 billion, surpassing Coca-Cola's brand value of $75.919 billion.
  • Microsoft, Google, and IBM ranked third, fourth, and fifth on Eurobrand's list, respectively.
  • Hewlett Packard ranked 24th on the list, just ahead of Intel and Cisco.
  • Apple's stock has hit new highs, briefly surpassing Exxon Mobil in market cap.
  • The iPhone 4S has broken Apple's record for pre-orders in a single day.
  • Shares of Apple closed up 0.47% at $402.19 on Wednesday.

Statistics:

  • Apple's brand value: $96.014 billion.
  • Coca-Cola's brand value: $75.919 billion.
  • APPLE'S Pre-orders for iPhone 4S: broke Apple's single-day pre-order record.
  • Exxon Mobil's market cap: briefly surpassed by Apple's stock.

Sources:

  • Eurobrand
  • "Apple is the world's top brand, according to research released Wednesday by brand valuation specialists Eurobrand, comfortably beating out second-place finisher Coca-Cola." - TheStreet
  • "Apple, which launched its new iPhone 4S last week, continues to prove phenomenally popular with both investors and consumers." - TheStreet
  • "Apple's stock hit new highs, briefly surpassing oil giant Exxon Mobil in market cap." - TheStreet

"Apple-keeps-up-momentum-hits-new-high" - TheStreet

"Apple-iphone-4s-breaks-pre-order-record" - TheStreet