Apple Unveils Major PowerPC Platform Milestone, Reigns as Number One in U.S. and Worldwide Market Share

Strategic Insights -

Apple arrives at COMDEX/Fall '95 with tremendous momentum, having achieved significant gains in both U.S. and worldwide market share. Two major research firms, Dataquest and IDC Research, have proclaimed Apple the Number One vendor in U.S. market share for Q3 '95. The company's worldwide market share on the overall Macintosh platform rose to 9.0 percent from 7.4 percent in the recent quarter, with overall unit shipments increasing by 25% in the quarter from one year ago.

Key Takeaways:

  • Apple holds the number one spot in U.S. market share for Q3 '95, according to Dataquest and IDC Research.
  • The company's worldwide market share on the overall Macintosh platform rose to 9.0 percent from 7.4 percent in the recent quarter.
  • Apple's overall unit shipments saw a 25% increase in the quarter from one year ago.
  • The company ranks number one in customer satisfaction in desktop computing in the U.S., according to a recently released study by JD Power and Associates.
  • Apple's Newton 2.0 operating system and new applications and solutions are being demonstrated at COMDEX.
  • The OpenDoc for Mac OS Software Development Kit (SDK) contains the completed OpenDoc software, along with sample code and tools for development of OpenDoc-based solutions.
  • The PowerPC Platform specifications will make the Mac OS more accessible than ever before, and will enable system vendors to design computers capable of running multiple operating systems.
  • Apple's Internet Connection Kit and Internet Server Solution provide users with easy access to the Internet and a presence on the World Wide Web.
  • The company's new imaging products, including the Color Laserwriter 12/600 PS, AppleVision 1710 AV Display, and Multiple Scan 1705 Display, offer sophisticated imaging capabilities to customers in various markets.
  • Solutions for Internet, compatibility, and platform solutions, multimedia, mobile computing, and business, education, and home markets are being showcased at the COMDEX booth.

Statistics:

  • Apple's overall unit shipments saw a 25% increase in the quarter from one year ago.
  • The company's worldwide market share on the overall Macintosh platform rose to 9.0 percent from 7.4 percent in the recent quarter.
  • 63 percent of developers create their multimedia content on a Macintosh (source: Dataquest)
  • Apple's share of Internet client and server stations is twice as high as their general market share.
  • 12 times acceleration of 3D interaction with the QuickDraw 3D Accelerator Card.

Sources:

  • Dataquest
  • IDC Research
  • JD Power and Associates
  • Apple Computer, Inc. press release, November 13, 1995
  • Apple Computer, Inc. website: http://www.apple.com
  • Apple, the Apple logo, Macintosh OpenDoc, Power Macintosh, Newton and Color Laserwriter are registered trademarks. Mac OS and AppleVision are trademarks of Apple Computer.