Applebee's Honors Veterans with Free Food and Community Connection

Strategic Insights -

Over 1 million members of the military spent Veterans Day at their neighborhood Applebee's Grill & Bar, enjoying a free entree and connecting with friends, family, and fellow service members. Applebee's saluted veterans and active-duty military for their service and sacrifice by offering a free meal in nearly 1,900 restaurants across the nation. The event turned into a military reunion, with veterans from different generations sharing stories of their time in service.

Key Takeaways:

  • Over 1,000,000 members of the military spent Veterans Day at Applebee's Grill & Bar, enjoying a free entree.
  • Applebee's honored veterans and active-duty military for their service and sacrifice by offering a free meal in nearly 1,900 restaurants across the nation.
  • The event turned into a military reunion, with veterans from different generations sharing stories of their time in service.
  • Applebee's 7 oz. House Sirloin was the most popular item, with more than 410,000 vets and active duty military selecting it.
  • The Fire Pit Bacon Cheeseburger was the second most popular item, with over 250,000 veterans and active duty military selecting it.
  • Applebee's has operations in 49 states, 16 international countries, and one U.S. territory, with 1,994 restaurants system-wide as of June 30, 2009.
  • The event received positive feedback on Applebee's Facebook page, with guests sharing stories of their experience and gratitude for the free meal.

Statistics:

  • 1,000,000+ members of the military spent Veterans Day at Applebee's Grill & Bar.
  • 1,900+ Applebee's restaurants across the nation offered free meals to veterans and active-duty military.
  • 410,000+ veterans and active duty military selected Applebee's 7 oz. House Sirloin as their free entree.
  • 250,000+ veterans and active duty military selected the Fire Pit Bacon Cheeseburger as their free entree.
  • 1,994 Applebee's restaurants operate system-wide in 49 states, 16 international countries, and one U.S. territory as of June 30, 2009.

Sources:

  • Applebee's Services, Inc.
  • Marketwire via COMTEX
  • Comtex News Network, Inc.
  • DineEquity, Inc. (NYSE: DIN)
  • Facebook (www.facebook.com/applebees)
  • Applebees.com/vetsday