Applebee's Kicks Off Football Season with NEW Ultimate Trio and NFL-Themed Specials

Strategic Insights -

Applebee's is celebrating football season with the launch of its NEW Ultimate Trio, a customizable appetizer sampler where guests can choose three appetizers and three sauces for just $14.99. With over 80,000 flavor combinations, guests can build their winning lineup of fan-favorite appetizers and bold sauces. Applebee's has also introduced a new lineup of Dirty Fountain Sodas and NFL-themed drink specials, including two NEW $6 Mucho cocktails and a "Vibe Drop" upgrade featuring Don Julio Reposado.

Key Takeaways:

  • Applebee's introduces the NEW Ultimate Trio, a customizable appetizer sampler with 10 fan-favorite appetizers and 10 bold sauces for just $14.99.
  • The Ultimate Trio offers over 81,600 flavor combinations, allowing guests to build their own combination.
  • Applebee's has launched a new lineup of Dirty Fountain Sodas, including Cherry Charmed Pepsi, Passion Blue Dew, and Mango Dream Dew.
  • The chain's NFL-themed drink specials include two NEW $6 Mucho cocktails and a "Vibe Drop" upgrade featuring Don Julio Reposado.
  • Applebee's has also introduced a new studded NFL-themed ad campaign, featuring NFL Coach Dan Campbell and rising stars such as Las Vegas Raiders running back Ashton Jeanty and Houston Texans quarterback C.J. Stroud.
  • Applebee's has a comprehensive beverage lineup with a range of options, including a new lineup of Dirty Fountain Sodas for guests of all ages.

Statistics:

  • Over 81,600 flavor combinations are available with the Ultimate Trio.
  • The Ultimate Trio is available for dine-in, To Go, and delivery.
  • Applebee's has 1,514 restaurants in the United States, two U.S. territories, and 15 countries outside the United States.
  • The chain has 59 company-owned Applebee's restaurants and seven international ghost kitchens.
  • Applebee's is franchised by subsidiaries of Dine Brands Global Inc., which is one of the world's largest full-service restaurant companies.

Sources:

  • Applebees.com/restaurants
  • Applebees.com/to-go
  • Applebees.com/about
  • Applebees.com/nfl
  • Molson Coors Beverage Company LLC
  • Dine Brands Global Inc.