Artfest International Partners with Time Warner Cable for "Texas Showdown" Program

Strategic Insights -

Artfest International, a leading distributor of art and sports memorabilia, has announced a major partnership with Time Warner Cable, the second-largest cable operator in the country, to broadcast its "Texas Showdown" program featuring a live IWFL football game between the Dallas Diamonds and the Kansas City Tribe. The event will air on Time Warner Cable's Texas Channel, available to digital customers in Texas on various channels.

Key Takeaways:

  • Artfest International will showcase its art and sports memorabilia during the live broadcast of the football game, highlighting its products and rewards program through its Art Channel and Artfest Direct subsidiaries.
  • The partnership marks a significant milestone for Artfest International, with plans to expand its Art Channel nationwide by the end of 2010, following the successful launch in Texas.
  • The "Texas Showdown" program will feature a live broadcast of the IWFL game, allowing viewers to experience the excitement of women's football, a rapidly growing sport with a strong following in the United States.
  • Artfest International has a strong track record of supporting and sponsoring women's football teams, including the Dallas Diamonds, which have won four championships in the league.
  • The company has also sponsored severalIWFL players to participate in international competitions, further solidifying its commitment to promoting women's football.

Statistics:

  • Time Warner Cable owns and manages cable systems connected to approximately 26 million homes in 33 states.
  • The company has 14.7 million customers for its video, high-speed data, and residential telephone services.
  • Time Warner Cable operates some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85% of its customers located in five geographic regions.
  • Artfest International's Art Channel and Artfest Direct subsidiaries have experienced significant growth, with the company recently filing its notification of late filing for the 1st quarter 10-Q with the SEC.

Sources:

  • Artfest International, Inc. (OTCBB: ARTS)
  • Time Warner Cable
  • Comtex SmarTrend Alert (www.mysmartrend.com)