"As Seen in Your Mailbox" Program: Boosting B2B Marketing Efforts through Integrated Media

In a bid to revolutionize B2B marketing, IDG List Rentals is introducing a groundbreaking program that harmonizes direct response with advertising. The "As Seen in Your Mailbox" initiative, spearheaded by Deb Goldstein, president of IDG List Rentals, aims to increase visibility and response rates by incorporating promotional listings in select publications. This innovative program is set to launch in the July issues of Computerworld, Network World, and InfoWorld, providing marketers with an unparalleled opportunity to reach their target audience.

Key Takeaways:

The "As Seen in Your Mailbox" program allows users of certain lists to advertise their offers in a new classified ad section within select publications for an additional $600 beyond list rental costs.
The program includes an alphabetical listing, 50 words of promotional text, and phone/Web contact data, making it an attractive proposition for marketers seeking to enhance their direct response efforts.
Deb Goldstein, IDG List Rentals president, emphasizes the program's focus on integrating media to increase visibility and response rates, acknowledging that high-tech list rentals have been "challenging."
Marketers and list brokers have responded positively to the program, aware that timely and integrated media can significantly boost campaign effectiveness.
The program provides an added benefit by increasing visibility beyond the specific list target group, enabling marketers to tap into a broader audience.

Statistics:

The program offers an additional $600 fee beyond list rental costs for the promotional listing.
The listings will be included in the July issues of Computerworld, Network World, and InfoWorld.
The program features 50 words of promotional text and includes phone/Web contact data.
Deb Goldstein notes that high-tech list rentals have been challenging, but the company is working to address these issues.

Sources:

IDG: Deb Goldstein, 508/370-0820