ASC Advisors Expands Digital and Social Media Capabilities with Launch of Dedicated Digital Media Practice

Strategic Insights -

Ana Villarreal DuFlo, a seasoned financial services and communications agency executive with over a decade of digital media and public relations experience, has joined ASC Advisors as Senior Director, Head of Digital Strategy. The Digital Media Practice, led by DuFlo, aims to help hedge fund, private equity, private credit, and other alternative investment management firms strengthen and optimize their digital presence and increase target audience engagement across key platforms.

Key Takeaways:

  • ASC Advisors has launched a dedicated Digital Media Practice to provide alternative investment managers with a targeted suite of services, including LinkedIn profile development and management, advertising and paid media campaigns, online reputation management (ORM), and crisis management.
  • The practice will be led by Ana Villarreal DuFlo, a seasoned executive with over a decade of digital media and public relations experience, most recently serving as Senior Manager of Digital Strategy and Optimization at AIG.
  • The Digital Media Practice will offer services such as search engine optimization (SEO), executive profile and thought leadership support, social media monitoring and reporting, portfolio company engagement, content testing and audience mapping, and activism campaigns and shareholder outreach.
  • The practice's goal is to help clients strengthen and optimize their digital presence and increase target audience engagement across key platforms, including LinkedIn, Google, X (formerly Twitter), and Meta (Facebook/Instagram).
  • ASC Advisors' Managing Partner, Steven Bruce, stated that the launch of the Digital Media Practice is a natural progression for the firm, which has been advising clients on digital and social media since 2012.
  • The Digital Media Practice is designed to meet the specific needs of alternative investment managers and will provide clients with bespoke communications programs.

Statistics:

  • ASC Advisors has a team of over 20 professionals dedicated exclusively to the alternative investment management industry.
  • The firm has been advising clients on digital and social media since 2012.
  • Ana Villarreal DuFlo has over a decade of experience in digital media and public relations, with a background in crisis management and public relations.
  • AIG, where DuFlo previously worked, had a significant increase in audience engagement and brand reach under her leadership.
  • The Digital Media Practice will offer a comprehensive suite of services to help clients strengthen and optimize their digital presence.

Sources:

  • "ASC Advisors Expands Digital and Social Media Capabilities with Launch of Dedicated Digital Media Practice," PR Newswire, August 20, 2025.
  • ASC Advisors, "About," retrieved from .
  • ASC Advisors, "Our Team," retrieved from .
  • Ana Villarreal DuFlo LinkedIn profile.