AT&T and IVI Publishing Announce Health and Fitness Service Partnership

Strategic Insights -

AT&T and Minneapolis-based IVI Publishing have announced a partnership that will make IVI the first anchor brand content provider of AT&T's health and fitness service. IVI will provide users with a constant interactive flow of medical and health information, utilizing its digital publishing rights from Mayo Clinic and Time Life. The partnership aims to establish a virtual "health mall" on the Information Superhighway, making superior health and wellness information accessible to household and medical professionals.

Key Takeaways:

  • IVI Publishing will provide content for AT&T's health and fitness service, utilizing its digital publishing rights from Mayo Clinic and Time Life.
  • The partnership aims to establish a virtual "health mall" on the Information Superhighway, making health and wellness information accessible to a broad array of consumers.
  • IVI has sold over 1 million copies of its "Mayo Clinic Family Health Book" CD-ROM, which claimed 52% of the adult health CD-ROM market in 1994.
  • The partnership will allow users to access more information on a given topic, complementing and expanding on the information in IVI's CD-ROMs.
  • IVI chose AT&T's service as its interactive partner due to its open platform, widespread user base, and reliable technology.
  • The partnership has positioned IVI to pursue its long-term strategy of establishing a virtual "health mall" on the Information Superhighway.
  • IVI's online service will be the preeminent source of health-related information, integrating CD-ROM, online services, and cable television.

Statistics:

  • IVI has sold over 1 million copies of its "Mayo Clinic Family Health Book" CD-ROM.
  • The CD-ROM claimed 52% of the adult health CD-ROM market in 1994.
  • AT&T's health and fitness service has a user base of more than 90 million households and businesses.
  • IVI has digital publishing rights from Mayo Clinic, Time Life, and the Massachusetts Medical Society.

Sources:

  • "AT&T and IVI Publishing Announce Health and Fitness Service Partnership"
  • IVI Publishing, Inc. press release
  • Mayo Clinic Family Health Book CD-ROM
  • PRNewswire, October 30, 1995